“Is Allu Arjun’s Pushpa 2 the Game-Changer that Bhushan Kumar Thinks It Is?”

Attention India
3 Min Read

22 May 2023, Mumbai: Allu Arjun, who has risen to prominence across the country following the success of “Pushpa: The Rise” in 2021, has become a force to be reckoned with. Brands are eager to have him as their national ambassador, and producers are lining up to collaborate with him. The excitement among the masses has made Sukumar’s “Pushpa: The Rule” hotter than ever before. With a scheduled release in Summer 2024, the film’s non-theatrical rights are being sold for record-breaking amounts across languages.

In an exclusive report, Bhushan Kumar has secured the global music rights (in all languages, including foreign) and the Hindi satellite TV rights for “Pushpa: The Rule” for a substantial sum ranging from Rs 50 to 60 crore. This deal stands out as one of the biggest blanket agreements signed by a production banner for music and satellite rights alone. T-Series, being a market leader in India’s music industry, is thrilled to take the DSP composed album of “Pushpa: The Rule” to a global platform. The music of “Pushpa: The Rise” garnered immense popularity, and the anticipation is expected to multiply with the release of its sequel. Exciting plans are in motion for the jukebox of “Pushpa 2,” and they will be revealed at the opportune moment. The source close to the project shared, “It’s a good deal struck by the production banner with the producers of ‘Pushpa.’”

Additionally, Bhushan Kumar has acquired the satellite TV rights for the Hindi version. T-Series shares a great rapport with various satellite players, ensuring long-term benefits from this collaboration. Bhushan Kumar and T-Series are poised to capitalize on this deal. Meanwhile, Allu Arjun has committed to starring in a film for T-Series, which will be helmed by Sandeep Reddy Vanga. The project, yet to be titled, is expected to commence once Vanga completes his ongoing projects, “Animal” and “Spirit.” With strategic partnerships in place and exciting projects lined up, Allu Arjun’s star continues to shine bright, leaving fans eagerly anticipating his upcoming ventures.

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