9th October 2023, Mumbai: In recent years, the fashion landscape in India has experienced a vibrant shift with the rise of streetwear. Gone are the days when Western brands dominated the scene, as a new wave of homegrown talent has emerged, redefining the fashion game. 5 Coolest Indian Streetwear Brands You Should Know sheds light on these innovative and exciting brands that are making waves in the industry. Let’s dive into the world of Indian streetwear, where style meets substance.
The Rise of Indian Streetwear brands:
The growing popularity of Indian streetwear brands, showcasing their unique designs and urban aesthetics. These brands are breaking stereotypes and embracing the diverse cultural influences of India, resulting in a fresh and distinctive fashion movement. With a focus on quality, craftsmanship, and storytelling, these brands are making a mark not only in India but also on the global fashion stage.
1. NorBlack NorWhite:
Founded in 2010 by Mriga Kapadiya and Amrit Kumar, NorBlack NorWhite celebrates Indian textile traditions with a modern twist. Their bold and colorful designs merge traditional crafts with contemporary street style, creating a fusion that resonates with fashion enthusiasts worldwide.
Known for its sneaker culture and streetwear aesthetic, VegNonVeg is a brand that captures the essence of urban India. Collaborating with international sportswear giants like Nike and Adidas, they bring limited-edition releases and exclusive drops, catering to the growing sneakerhead community in the country.
Superkicks is another Indian brand that has made a name for itself in the streetwear scene. With a focus on comfort, style, and sustainability, they offer a range of footwear options that blend international trends with Indian craftsmanship, giving consumers a unique and eco-friendly choice.
Established in 2018 by Meenakshi and Bhavisha, former Puma employees, Capsul made its mark as India’s premier multi-brand streetwear destination. As the pioneer in the country, Capsul serves as a go-to hub for enthusiasts of street fashion, offering a comprehensive selection of apparel, footwear, and accessories from globally renowned brands such as Stussy, Les Benjamins, Champion, and more.
5. Almost Gods:
Almost Gods is brand founded by Kobi Walsh and Dhruv Khurrana in New Delhi, skillfully merges the lives of streetwear and art. A testament to their innovative fusion is showcased in their latest collection, on their website. The collection featured distinctive pieces like a polo t-shirt crafted with a printed flex design inspired by a fruit shop banner, exemplifying their unique approach at the intersection of fashion and real world.
Indian streetwear brands are redefining fashion in the country, offering style that resonates with the youth and fashion-forward individuals. These brands embody the spirit of urban India while embracing traditional craftsmanship and sustainable practices. With their unique blend of style and substance, these Indian streetwear brands are making a mark on the global fashion map. As the movement continues to grow, it is an exciting time for fashion enthusiasts to explore and support the diverse and innovative streetwear scene in India.
By Harsh Rathod