In a striking marketing tactic, Dubai Mall has garnered attention from people around and online after a live model, Angelina, was seen posing as a mannequin next to the others at the storefront, generating mixed reactions from witnesses. The event by a clothing brand was seen at the Manto Bride store in the Dubai Festival City Mall. Angelina herself shared the video of her as a mannequin in the form of a modeling experience on Instagram and TikTok.
Model Stood At The Platform Wearing Brand’s Dress While Posing
In the video, at the spot typically taken by mannequins, model Angelina is seen standing on the platform, wearing the brand’s bodycon short dress along with stiletto heels with hair styled in a sleek ponytail. Her resemblance with the other mannequins on the platform garnered a lot of attention from people walking by the store, as she periodically kept changing her poses.
Instagram Page Lovin Dubai Reshared Her Video, Model Goes Viral
After her video was shared online, it acquired over 19,000 views, instantly making Angelina a viral figure. The video was later reshared by a popular page Lovin Dubai on its Instagram Handle with a follower count of 1.3 million. The video then on Lovin Dubai’s page attracted 5.7 lakh views, with the comment section soaring with mixed reactions from followers. Many found the marketing strategy to be bold and clever, while many others claimed it to be ‘inhuman’, referencing it as ‘modern slavery’, pointing to the fashion industry’s nature of exploiting and objectifying.
Mixed Comments Shared By Netizens
One user called it downgrading and tasteless, suggesting that the view looked embarrassing. Another user pointed out that the brand could have been more creative in its approach, suggesting a setup of a hologram with constantly changing clothes on a virtual model. One other user focused on the number of hours the model posed there in heels and how difficult it must be. Another user imprudently said that it made them not want to buy anything from the store.
Many Appreciated Model’s Efforts Saying It Is Her Job
Amid the criticism, many viewers on social media are also appreciating the efforts made by the model postulating that she is only doing the same job as any other model like Kendall Jenner, which certainly does not come easy. People praised her seamless changes in poses while still maintaining a good posture. People also pointed out how we all have to work similarly hard enough to be able to get paid and Angelina’s job is just as valid as any of ours.