The Story of Dehleez: How a 20-Year-Old Turned a Dream into a Brand

At just 20 years old, Vaishnavi Sharma made a decision that surprised everyone around her. Like thousands of young Indians, she was preparing for the UPSC examinations—a path often considered the gold standard of prestige and stability. Friends and family assumed she would dedicate years of her youth to the secure journey of government service.

But deep within, Vaishnavi felt something different. She realized she did not want to walk a road already carved out by others. The idea of investing her best years into something that did not spark passion felt like a compromise. So, she made a decision that shocked many—she stepped away from the UPSC track.

Even more surprising was what followed. Instead of chasing Delhi’s high-paced opportunities, Vaishnavi returned to her hometown, Meerut, and accepted a modest job. The paycheck was small, the work simple, but her vision was bigger than what met the eye. Month after month, she carefully saved a portion of her earnings. To others, the savings looked insignificant, but for her, they were seed capital—the foundation of a dream.

With those savings, she began selling products on Amazon. Initially, her aim was just to test her own capabilities. Could she create something of her own? Very quickly, the answer revealed itself: she was not born to be just another seller in the crowd. She dreamed of building something meaningful, something that could live in every Indian household—not just as a product, but as an experience.

The Birth of “Dehleez”

In 2024, Vaishnavi founded her brand, Dehleez.

The name itself carried symbolism. In Indian households, the dehleez—the threshold—holds deep cultural meaning. It is where guests are welcomed, where rituals are performed, where brides enter their new homes, and where loved ones are seen off. The dehleez silently bears witness to countless family memories.

For Vaishnavi, this symbolism was powerful. She believed a home truly begins at its doorstep, and she wanted her brand to embody that same sense of belonging, welcome, and warmth. Thus, the vision of Dehleez was born:

“Har Ghar Dehleez.”

Dehleez was never meant to be just a business. It was a celebration of home itself. From décor to kitchenware, furniture to interior accents, every product under the brand was curated not just for its utility but for the emotion it could evoke.

Challenges and Convictions

The journey was far from easy. Many questioned her choices. Why walk away from a secure, respected career path? How could a young woman from Meerut—with no corporate background, no inherited empire, and limited resources—dream of building a nationwide brand?

But Vaishnavi carried two essentials—vision and grit. Every small order felt like a milestone. Every customer review became fuel to push harder. Slowly, Dehleez began carving its own identity. Customers were not just buying items; they were buying stories, memories, and culture woven into each product.

Vaishnavi often says:

“A home isn’t made of walls and roofs—it’s made of memories. And memories begin at the doorstep. That is why Dehleez exists.”

A Movement Beyond Products

Today, Dehleez is not just a brand. It is a movement, a reimagination of what home means. Every product goes through one filter: Will this make someone’s home warmer, more welcoming, and more personal? If the answer is yes, only then does it become a part of the Dehleez collection.

Even as the brand grows, Vaishnavi remains rooted in her vision. She continues to hold firmly to her guiding principle:

“Har Ghar Dehleez.”

Her journey is a story of courage, conviction, and creativity. In a world where success is measured in high-paying jobs or prestigious posts, she chose to measure success differently—by creating something of her own that touches lives daily.

From saving coins in Meerut to building a brand that is finding its way into homes across India, Vaishnavi Sharma proves that stepping away from the expected path is sometimes the only way to create something truly extraordinary.

And while the story of Dehleez is still being written, one thing is certain—with every product and every customer, Vaishnavi is moving closer to her dream of ensuring that no matter where you go in India, you will always find a little piece of Dehleez waiting to welcome you home.