Upholding Electoral Integrity: EC's Advisory on Model Code of Conduct for 2024 Lok Sabha Polls

Introduction: EC's Directive for Ethical Campaigning

The Election Commission of India (ECI) has issued a crucial advisory to political parties ahead of the 2024 Lok Sabha elections, aiming to raise the standards of campaign discourse and ensure adherence to the Model Code of Conduct (MCC). This advisory underscores the imperative of maintaining decorum and elevating the discourse to focus on substantive issues.

Notice to Star Campaigners: Vigilance Against Violations

The EC's advisory puts 'Star Campaigners' and candidates under scrutiny, warning against violations that could breach the MCC. By closely monitoring repeat offences across different phases and regions, the EC aims to deter parties from flouting ethical standards consistently. This proactive stance serves as a deterrent against misconduct and promotes accountability among political stakeholders.

CEC's Call for Responsible Dialogue: Fostering Ethical Conduct

Chief Election Commissioner Rajiv Kumar has emphasized the importance of fostering responsible political dialogue. Encouraging parties to prioritize constructive engagement over divisive tactics, Kumar's statements echo the EC's commitment to promoting ethical conduct during the electoral process. This directive sets the tone for a more civil and issue-focused campaign environment.

Balancing Freedom of Expression: Ensuring Fair Play

While recognizing the importance of upholding freedom of expression, the advisory underscores the EC's commitment to maintaining a level playing field. By issuing notices as moral censure for violations, the EC strikes a balance between freedom of expression and ethical campaigning. This approach seeks to minimize disruptions while upholding the integrity of the electoral process.

Acknowledging Social Media Impact: Mitigating Surrogate Violations

The advisory acknowledges the influence of information technology and social media on modern campaigning. It highlights the need for parties to adhere to the MCC and legal framework to prevent surrogate or indirect violations. By addressing the challenges posed by digital platforms, the EC aims to ensure transparency and accountability in online campaign activities.

Responsibility of Star Campaigners: Upholding Ethical Standards

As designated 'star campaigners,' political party leaders bear the responsibility of upholding ethical standards during rallies and public addresses. The advisory reiterates the importance of aligning campaign conduct with the MCC and statutory provisions. By emphasizing ethical conduct among key campaigners, the EC reinforces its commitment to electoral integrity.

Promoting Fair and Ethical Elections

The EC's advisory serves as a pivotal directive for political parties as they gear up for the 2024 Lok Sabha polls. By emphasizing ethical conduct, responsible dialogue, and adherence to the MCC, the EC aims to promote fair and transparent elections. As stakeholders navigate the electoral landscape, adherence to these guidelines will be essential in upholding the integrity of India's democratic process.

-Prisha Jaiswal