Leading company in the low-cost electronics sector, Cellecor Gadgets Limited, is rapidly growing as it broadens its product offerings, distribution networks, and operational footprint. Cellecor is benefiting from these actions as a result, as evidenced by the sales that have surpassed its previous levels, demonstrating the efficiency of their marketing tactics.
In order to guarantee the highest level of customer pleasure, Cellecor has continuously supplied a broad range of products over the years, including washing machines, mobile phones, mobile accessories, kitchen appliances, smart TVs, smart wearables, and hearables. After making a name for itself in this market, it has entered the home appliances sector and is quickly broadening its scope to satisfy the rising demand for these goods.
The company reported the following figures:
For FY24 compared to the corresponding FY23-
Total Revenue at INR 500.52 Crore v/s INR 264.35 Crore (+ 89.33%)
EBITDA at INR 29.65 Crore v/s INR 12.57 Crore (+ 135.93%)
PAT at INR 16.09 Crore v/s PAT of INR 8.07 Crore (+ 99.39%)
For H2 FY24, compared to the corresponding H2 FY23-
Total Revenue at INR 290.80 Crore v/s INR 150.83 Crore (+ 92.81%)
EBITDA at INR 16.91 Crore v/s INR 7.91 Crore (+ 113.69%)
PAT at INR 9.07 Crore v/s INR 4.70 Crore (+ 92.96%)
For H2 FY24, compared to the H1 FY24-
Total Revenue at INR 290.80 Crore v/s INR 209.66 Crore (+ 38.70%)
EBITDA at INR 16.91 Crore v/s INR 12.74 Crore (+ 32.68%)
PAT at INR 9.07 Crore v/s INR 7.02 Crore (+ 29.27%)
The company was founded in 2012 under the name Unity Communications Proprietary corporation. It became a part of Cellecor Gadgets Limited in 2020. Reaching important milestones, Cellecor has grown from a modest firm to a huge enterprise with a nationwide network of more than a thousand distributors, retailers, and Cellecor exclusive experience centres. It seeks to expand this network of distributors and retailers in order to provide its product to every customer.
Cellecor has chosen to expand the range of electronics and devices that it offers. The company recently increased the range of its products to include Kitchen and Home Appliances, such as Mixers, Grinders, and Washing Machines. Significantly, the business has named Varun Dhawan as its Smart TV Range spokesperson and Tamannaah Bhatia as its brand ambassador for TWS and Smartwatches.
Mr. Ravi Agarwal, Managing Director of the Company stated “We are happy to announce our financial results for the H2-FY24 and FY24 which are remarkable in all aspects. Setting us apart from competitors, and validate the company’s strategy to focus on affordability and ensure readily ability of its products for a wide range of consumer segments. We have expanded our product basket which helped us a lot in gaining the necessary momentum to achieve a turnover of Rs. 500 Crores, and this is just the start of our journey, wherein we aim to further diversify our product offerings by introducing additional TWS, wearables, home appliances, sound bars, and Smart TVs to both its affordable and high-end product categories.”
“The Company has accomplished yet another quarter of remarkable performance, showcasing robust growth momentum, and outstanding success in acquiring new contracts. Additionally, our initiatives to broaden our distribution network have led to a rise in sales volume, enabling us to offer our products to a broader customer base,” said Mr. Nikhil Aggarwal, Whole-Time Director
He further added, “Cellecor has been portraying a bright future and is diligent in moving just upwards, very soon we will be introducing LFR, will increase distribution network, focusing on corporate sales, introducing a new product range, and diversifying its present product range.”
About Cellecor
Cellecor Gadgets began as M/s Unity Communications, the proprietorship firm of its founder, Mr. Ravi Agarwal in 2012. The company sells electronic devices as well as products under its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs.
The company is marketed and managed using a long-term, sustainable business plan. This plan attempts to combine the business potential found in the constantly expanding market for electronic products with contemporary methods of product sourcing, production, and marketing in order to offer high-quality goods at competitive costs.
Being a household name in the consumer electronics sector today, Cellecor Gadgets Ltd is renowned for its cutting-edge and inventive technology. Cellecor is dedicated to providing happiness at an affordable cost and offers a wide variety of products, such as speakers, neckbands, TWS, smart TVs, mobile phones, soundbars, smartwatches, washing machines, and much more.
The Company’s securities are listed with the Scrip Code “CELLECOR” on the NSE EMERGE (SME Platform of National Stock Exchange of India Limited) platform.
By: Namit Pandey
Disclaimer: This post is provided by an agency, our journalists were not involved in writing this article.