Parineeti Chopra Graces Bhima Jewellery’s Noida Store Launch as Brand Expands Pan-India Presence

Parineeti’s presence adds excitement and star power to Bhima’s launch as they complete their 100-year anniversary of providing high-quality jewellery through their commitment to purity, honesty, fair business practices, and timelessness. The launch reaffirms Bhima jewellery’s rich heritage and connection to today’s consumers while remaining true to their commitment to providing high-quality jewellery and services.

The showroom is located at P17, Sector 18, Noida. It has an extensive selection of 22-carat gold jewellery; all products are 100% certified by the Bureau of Indian Standards (BIS); Bhima offers transparent pricing, and the state-of-the-art retail experience provides a unique opportunity for buyers to appreciate the craftsmanship and history of Bhima jewellery in combination with today’s needs.

Speaking at the launch, Parineeti Chopra said, “Jewellery is deeply connected to personal milestones and memories, and Bhima Jewellery understands that beautifully. Their focus on trust, purity, and thoughtful design is what makes the brand truly special, even today.”

Dr. B. Govindan, Chairman, Bhima Jewellery, shared, “Opening the Noida showroom is not just about adding a new store, but about becoming a part of the city and its people. As we complete 100 years of our journey, our focus remains on offering jewellery customers can trust, with honest pricing, quality craftsmanship, and a comfortable shopping experience.”

Mr. Sudhir Kapoor, Managing Partner, Bhima Jewellery, added, “As Bhima completes 100 years, our focus remains on building a future-ready retail business while staying true to the values that have earned customer trust for generations. The Noida launch is a strategic step in our pan-India expansion, allowing us to connect with a growing base of discerning consumers.”

The launch event saw guests enjoying personalised walkthroughs, curated jewellery displays, media interactions, and celebratory moments with Parineeti Chopra and the Bhima Jewellery leadership team, marking the brand’s entry into Noida in a memorable way.

As Bhima Jewellery enters its centenary phase, the brand continues to focus on design innovation, omnichannel retail, responsible expansion, and geographic growth, while maintaining the rigorous quality and purity standards that have defined it for generations.

About Bhima Jewellery

Founded in 1925, Bhima Jewellery is one of India’s most trusted jewellery brands, known for its uncompromising standards of purity, ethical business practices, and excellence in craftsmanship. Today, the brand operates a strong retail network across India and the UAE, offering gold, diamond, platinum, and silver jewellery across bridal, festive, everyday, and contemporary collections, seamlessly blending heritage with modern retail innovation.

For more information, contact:
Heeta Raina | Kannika Shembekar
9682170988 | 8446650899
[email protected] | [email protected]
Website: https://www.thebhimajewellery.com/