From Breakin’ Brew to Squid Game How Harsh Gupta Crafted Immersive Experiences on an International Stage

Harsh Gupta, the visionary behind the experiential restaurant concept Breakin’ Brew, carried this belief into his work at Netflix’s Squid Game: The Experience NYC, where he played a multifaceted role as both a performer and a leader responsible for preserving the attraction’s immersive quality and elevating guest engagement.

Unlike conventional entertainment experiences, Squid Game: The Experience demanded constant adaptability, requiring performers to respond dynamically to thousands of visitors navigating the attraction each week. Gupta became an integral part of that world—not only portraying some of the production’s most iconic characters, including The Front Man, The Guard, and The Host, but also mentoring fellow performers and supporting operational excellence behind the scenes.

“The challenge extended far beyond performance,” Gupta shared. “It was about creating an environment where every guest genuinely felt transported into the world of Squid Game. Whether I was performing, coaching talent, or contributing to operations, the focus remained the same—authentic immersion.”

Gupta’s transition into immersive entertainment was shaped by years of innovation through Breakin’ Brew, where he explored the intersection of hospitality and storytelling. His work centered around transforming customers from passive diners into active participants, creating memorable experiences driven by emotion, interaction, and narrative. These very principles became instrumental in his contribution to Netflix’s live experience.

Today, Harsh Gupta continues to expand his creative footprint across industries as a producer, performer, entrepreneur, and coach, developing projects that merge storytelling, audience participation, and experiential design. His work on Squid Game: The Experience NYC reflects not only his versatility but also how creative expertise cultivated in one domain can seamlessly evolve into success on a global platform.

By blending hospitality, performance, and immersive storytelling, Gupta continues to redefine how audiences connect with experiences—leaving behind something far more lasting than entertainment: a feeling people remember.