That question matters to Nihar Negandhi, founder of Xokatoz Chocolates. Could familiar Indian flavours meet fresh ideas?
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Nihar recalls his daughter's comment. She was bored with chocolates that tasted much the same, even when the flavours changed.
Her comment stayed with him.
India has many flavours to explore. Kesar Pista, mango, thandai and rose are part of its food culture. Could they move beyond traditional desserts?
That question helped shape the flavour journey at Xokatoz.
A father's favourite became a chocolate
Nihar's father has always loved Kesar Pista ice cream and kulfi.
When Nihar created Kesar Pista chocolate for Xokatoz, he wanted his father's reaction.
He tried it. Then he asked for another serving.
For Nihar, it was more than product feedback. A family favourite had found a new form.
The brand's idea is simple: give people a new way to enjoy something they already love.
Pizza Italiano: an unexpected chocolate
Then there is the more unusual side of Xokatoz: Pizza Italiano.
Nihar wondered if the taste of pizza could work in chocolate.
It took time. Nihar has described around twelve months of experiments and failed recipes before reaching a version he felt worked.
People first found the idea hard to believe. Some who tried it were surprised.
For Nihar, the lesson is simple. A bold idea is only the start. The real work is turning it into something people can enjoy.
Indian flavours, reimagined
The Xokatoz range brings together familiar and unexpected flavours. It includes:
Kesar Pista, Royal Thandai and Alphonso Mango.
Mixed Berries, Rose D'Amour and Blueberry Lavender.
Pizza Italiano, Meetha Paan and Masala Raw Mango.
Some flavours bring back memories. Others invite discovery.
This reflects Xokatoz's focus on new chocolate experiences.
This may interest Gen Z. But young people do not all like the same things. Some prefer traditional flavours. Others enjoy new combinations. Many like both.
Making festive gifting personal
A good gift starts with knowing the person.
Kesar Pista or Royal Thandai may suit a fan of Indian desserts. Fruity or floral flavours offer another choice. Pizza Italiano could surprise a friend who loves to try new things.
Xokatoz also offers a Premium Chocolate Gift Box for special moments and celebrations.
The best gift need not be costly. It should feel chosen with care.
Sometimes, the talk that starts when the box opens becomes part of the memory.
The story behind Nihar Negandhi and Xokatoz
One idea began with nostalgia. The other began with curiosity.
Both lead to Nihar's question: what else can chocolate become?
As founder of Xokatoz Chocolates, Nihar explores how Indian food memories and new flavours can shape chocolate experiences.
This festive season, which would you choose? A chocolate that reminds you of home, or one that surprises you?
Perhaps there is room for both.
About Nihar Negandhi
Nihar Negandhi is the founder of Xokatoz Chocolates, an Indian chocolate brand that brings familiar flavours and unexpected combinations together.
Inspired by Indian food and a curiosity to experiment, he is rethinking how people experience chocolate. Through Xokatoz, he aims to make every flavour a little more memorable.
Rahul Varun is an Editor at Attention India, contributing to the development and publication of engaging news and feature stories. He focuses on clear storytelling, editorial quality, and presenting information in an accessible and reader-friendly manner.
