A New Star in Playback: Niti D Jain Stands Out in Sundarnagar Ki Sundari

Playback singer Niti D. Jain is rapidly rising to prominence following the release of the Bollywood film Sundarnagar Ki Sundari, where her soulful rendition of the song “Badhai” has become one of the film’s most celebrated highlights. Directed by Sachin Gupta under the Chilsag Pictures banner, the film has received warm appreciation, and among its standout elements is Niti’s evocative and heartfelt voice, which has captured the attention of audiences and industry insiders alike. The track, composed by Shivang Mathur, showcases Niti’s unique ability to blend emotional depth with musical finesse, making “Badhai” a listener favourite soon after the film’s release.

Niti recorded the song at the legendary Lata Mangeshkar Studio in Mumbai—a moment she describes as overwhelming, inspiring, and deeply meaningful. Singing in a space that echoes generations of musical excellence, she felt a powerful connection to her craft and to the legacy of great playback artists before her. Her performance in “Badhai” reflects that sincerity, carrying an emotional weight that has resonated strongly with listeners.

Born and brought up in Delhi, Niti D. Jain’s musical journey began early, influenced by her parents’ love for classical and ghazal traditions. Over the years, she has evolved into a multi-talented artist—singer, songwriter, and composer—with a sound that blends purity, emotion, and refinement. Before stepping into Bollywood, she had already made her mark in the independent music space, most notably featuring in the album Jashn-e-Ghazal, where she performed alongside celebrated names like Shaan, Hariharan, and Kavita Krishnamurthy. She has also released her original composition “Main Gumsum Hoon,” a testament to her lyrical depth and melodic instinct.

Niti’s artistic influences include iconic voices such as Abida Parveen, Ustad Rashid Khan, and Rekha Bhardwaj—artists known for their soulful individuality. True to that lineage, Niti is admired for her rigorous discipline; she devotes hours daily to riyaaz, believing that dedicated practice is the backbone of every great singer.

Her personal story adds further poignancy to her recent success. During the making of Sundarnagar Ki Sundari, she faced a challenging phase when her younger daughter was unwell. Yet, supported unwaveringly by both her daughters, she continued her musical pursuit with strength and determination. She credits her family for being her anchor and for giving her the courage to embrace opportunities like this one.

With the film now released and “Badhai” receiving widespread love, Niti D. Jain is being recognised as one of Bollywood’s most promising new playback voices. Her journey—marked by resilience, dedication, and artistic integrity—promises many more memorable songs ahead, solidifying her place as a rising star in the world of Indian cinema music.