Asian Granito India Limited (AGL), a leading brand in luxury surface products such as tiles, marbles, quartz, and bathware solutions, has opened AGL Universe, a gigantic showroom in the planned city of Panchkula, Haryana. The showroom showcases the company’s production, technological, and innovative expertise in one location and has a lavish exhibition environment, with creatively improved mockups that encourage clients to imagine the product in a strikingly realistic manner.
Discover an unrivalled selection of AGL Tiles, Engineered Marble, Quartz, Sanitaryware, Bathware, Grand Slabs, and Faucets, all carefully handpicked under one roof.
On May 6, 2024, the showroom was inaugurated by Chief Guest Shri Gian Chand Gupta, Speaker of the Haryana Legislative Assembly, and Mr. Shaunak Patel, Associate Director, in the presence of Mr. Mukesh Singla, MD, Shree Durga Marble & Granite, senior leadership team of Asian Granito India Ltd, Shree Durga Marble & Granite, dignitaries from the city, and esteemed guests.
The AGL Universe in Panchkula was opened in collaboration with Shree Durga Marble & Granite and is located in Panchkula Industry Area Phase 1, Panchkula, Haryana. It will be one of Haryana’s largest and most innovative display showrooms, with the latest items such as Marblex, Stylex, Fresco, Tuffguard, Signature collection, and Artware as the major attractions to explore.
The showroom aims to showcase the entire collection of exclusive and elegant premium tiles and surfaces, including Glazed Vitrified tiles, Grand Slabs, Engineered marble, Quartz, Sanitaryware, and bathware, which includes over 1400 products in various sizes, designs, and finishes, all under one roof.
Speaking on the event, Mr. Kamlesh Patel, Chairman and Managing Director of Asian Granito India Ltd, stated, ““AGL Universe at Panchkula aims to present our newest collection, delivering an unmatched shopping experience for our valued customers. This destination is set to revolutionise tile shopping, offering sophisticated designs and immersive visuals. Customers will be able to explore trendy designs and a contemporary shopping atmosphere, sparking creativity in space creation. Our showroom is a valuable resource for corporate clients, architects, interior designers, and trade partners, offering a comprehensive range of premium tiles, GVT collection, slabs, engineered marble, quartz, sanitaryware, and faucets—all conveniently housed under one roof.”
The company has also just appointed Bollywood star Ranbir Kapoor as their brand ambassador. Ranbir Kapoor, known for his charisma, adaptability, and youthfulness, perfectly captures the essence of Asian Granito: inventive, dynamic, and ever-changing. The collaboration with Ranbir Kapoor reinforces the brand’s dedication to excellence and innovation, guaranteeing an exciting future.
As a young and rapidly rising company, Asian Granito India Ltd continues to push the boundaries with its unique and diverse product line, and it is dedicated to keeping ahead of the curve. With Ranbir Kapoor on board, the company hopes to strengthen its market presence and engage with a larger audience, particularly the youth demographic.
The firm has released two television commercials as part of their “Premium ka Pappa” campaign. In its early beginnings, the campaign has received roughly 10 million views on YouTube. The campaign depicts the upscale lifestyle that AGL products bring to homes, with Kapoor portrayed as a believer in the brand’s inventive sophistication. As the campaign gains popularity and dominates digital arenas, AGL reinforces its position as a pioneer in the home design market, setting new norms for innovation and originality. This surge of excitement and anticipation is visible not only among fans, but also in industry circles.
Asian Granito offers 2,942 SKUs in the Tiles area, 1,100 SKUs in Bathware and faucets, and 126 SKUs in Engineered Marble and Quartz Stone. Over the years, the company has made significant investments in its production capacity, product portfolio, distribution network, and global reach. This determination has put it on a road of continual expansion, establishing the company as a major ceramic tile manufacturer in India and an emerging brand in worldwide markets.
Asian Granito India Ltd has grown to become India’s top Luxury Surfaces and Bathware Solutions brand in less than two decades. The company manufactures and markets a variety of tiles, engineered marble and quartz, sanitaryware, and faucets. The company has 235+ exclusive franchisee showrooms, 11 company-owned display centres, and a vast marketing and distribution network across India, with 14,000+ touchpoints including distributors, dealers, and sub-dealers. The company also exports to over a hundred nations.
About Asian Granito India Limited
Asian Granito India Ltd. (AGL), founded in 2000, has grown to become India’s top Luxury Surfaces and Bathware Solutions brand in less than two decades. The company produces and markets a wide variety of tiles, engineered marble and quartz, sanitaryware, and faucets. AGL goods are linked with dependability, adaptability, innovation, and quality consciousness, and the firm has established a strong brand identity that is highly recognised globally, with a dedicated client base across all segments. Today, it is India’s fourth largest listed ceramic tile firm, with about 6,000 employees.
AGL, one of India’s top ceramic tile companies, has increased its manufacturing capacity by more than 65 times, from 0.83 million sq. m. per year in FY 2000 to 54.5 million sq. m per year in FY2023. AGL is also the only tile firm recognised at the Vibrant Gujarat Summit 2015 for its amazing growth.
The company operates 14 cutting-edge production facilities in Gujarat, as well as 235 exclusive franchisee showrooms and 11 company-owned exhibition centres throughout India. Furthermore, the company has a vast marketing and distribution network throughout India, with over 14,000 touchpoints that include distributors, dealers, and sub-dealers.
To keep up with its loyal clients, the company seeks to strengthen its position as a leader in the Indian ceramic sector by continually introducing innovative and value-added goods to the market. AGL, headquartered in Ahmedabad, is listed on the NSE and BSE and had a net consolidated turnover of INR 1562.7 crore in fiscal year 2023. The company exports to over 100 countries. (For additional information, please visit www.aglasiangranito.com.)
By: Namit Pandey
Disclaimer: This post is provided by an agency, our journalists were not involved in writing this article.