Kalamandir Jewellers, India’s top jewellery chain, has announced the debut of its latest brand campaign, which features the incredibly brilliant and elegant actress Shruti Haasan.
The campaign’s centrepiece is Kalamandir Jewellers’ Rishta Diamonds, which are manufactured from lab-grown diamonds and promise uncompromising quality, purity, and sustainability. The ad highlights Kalamandir Jewellers’ commitment to elegance, sustainability, and conscious luxury, as exemplified by Shruti Haasan’s grace and charm. Shruti Haasan, the brand ambassador for Kalamandir Jewellers, represents the company’s timeless beauty and modern sophistication.
Milan Shah, Director of Kalamandir Jewellers, stated, “We are delighted to unveil our new campaign starring Shruti Haasan. Her unparalleled talent and distinctive style perfectly complement our brand. With this campaign, we aim to create awareness about lab-grown diamonds, which are becoming very popular, both in India and globally. We are redefining luxury by offering our customers exquisite lab-grown diamonds that are not only stunning but also environmentally responsible.”
Shruti Haasan commented on the ad, saying, “It is my pleasure to be associated with Kalamandir Jewellers, a brand that shares my values of authenticity and innovation. The Rishta Lab-Grown Diamonds perfectly showcase the beauty of ethical luxury, and I am proud to be a part of this journey towards conscious and responsible glamour.”
Rishta Lab-Grown Diamonds reflect a trend towards sustainable luxury, allowing today’s modern clients to delight in stunning jewellery made from responsibly produced materials. Each diamond is 100% certified and carries a lifetime buyback guarantee, ensuring both quality and peace of mind for jewellery consumers.
Kalamandir Jewellers welcomes customers to discover the magnificent Rishta Diamonds, featuring Shruti Haasan, and elevate their style with confidence and responsibility. Kalamandir Jewellers, which began in 1986 as a 200-square-foot store in Kosamba, Surat district, has grown to become one of India’s leading jewellery chains, with showrooms in Mumbai, Ahmedabad, Surat, Vapi, Bharuch, and Kosamba, as well as airports in Surat, Chennai, Varanasi, Udaipur, and Vadodara.
By: Namit Pandey
Disclaimer: This post is provided by an agency, our journalists were not involved in writing this article.