8th April, 2023 Mumbai: SIG, a top solution provider for improved packaging, has experienced exponential growth and is poised to become one of India’s most rapidly expanding aseptic packaging brands. With enhanced production capabilities and alliances with the majority of the largest beverage, juice, and dairy businesses in India, the brand hopes to grow its business in that country.
According to Samuel Sigrist, Global CEO of SIG Group, a manufacturer of aseptic carton packaging solutions with headquarters in Switzerland, offering distinctive sustainable packaging is the key to success in India. He was quite clear that the company would “compete on a differentiated offering because we have a number of unique selling propositions to help us grow the business” when he was in India to announce the opening of a package manufacturing factory in Gujarat.
The packaging sector, according to Sigrist, who took over as CEO on January 1, 2021, is undergoing a change with sustainability at its centre. Sustainability is not just a nice to have; it is a must, and because we are at the forefront, we can assist business in leading the shift.
For a packaging substrate, we define sustainability performance or sustainability along three dimensions, says Sigrist. For SIG, this entails ensuring that its packaging has the smallest possible carbon footprint, that all of its cartons are recycled, and that the content—including the electricity used to create the packaging comes from renewable sources. “Our work is motivated by the goal to present a lasting solution that the world can adopt.
Removing the aluminium foil from the beverage carton without sacrificing its barrier capabilities or shelf life is the biggest step towards sustainable packaging, and we are setting the standard in this area. To identify new substitute materials that are even more renewable, we have several engineers working on material science initiatives.
Imagine if we sold solely aluminium-free products, we could instantly cut the carbon impact of the 40 billion packets we sell each year by 50%. The largest challenge is to provide aluminium-free solutions at a cost parity since they are now slightly more expensive. However, we have a direct line of sight, and it won’t take more than five minutes to get there.
The enormous flexibility it offers consumers in terms of packaging and a competitive advantage over its rivals is another significant innovation. With the use of its packaging folders, consumers may reduce their packs from 250 millimetres to 100 millimetres in less than 10 minutes. By lowering the pack size, this volume flexibility enables clients to keep the pricing point even when input costs increase. It accomplishes the maker of food and beverages’ objective of preventing increased product costs for the consumer.