Sachin Tendulkar described in the deepfake video how his daughter Sara has been able to make easy money because of a new software.The famous batsman from India, Sachin Tendulkar, exposed a phony film that purportedly showed his daughter Sara making money from internet video games. In a sharply worded comment on the social media platform X (previously Twitter), the former captain of India called for immediate action to halt the dissemination of such false information.
“Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” Sachin wrote.
The Master cricketer named the video, which most likely employed artificial intelligence (AI) to fabricate a phony film in which Sachin described how his daughter had been able to make easy money thanks to a new software. In the video, Sachin also discussed the benefits of the application and expressed surprise at how simple it had become to make money. The film, according to Sachin, is “disturbing” and represents a misuse of technology. “These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers”, he said
The audio in the video matches Sachin’s real voice
The AI software, using multiple original samples, can create fake audion and even visuals.The audio in the video is identical to Tendulkar’s original voice, which is concerning. Should the lip-synching have been superior, it would have been quite challenging for anyone to contest it. Notably, a number of AI platforms are able to produce audio that is almost exactly like that of well-known individuals from throughout the globe. Giving the right input is all that is required. The AI program can produce phony sounds and even images by combining several original samples.
Sachin’s family has been a victim of online abuse before
The Tendulkar family has already fallen prey to internet imposters. Sara Tendulkar used Instagram in November of last year to expose phony Twitter accounts that were disseminating false material under her identity.”Social media is a wonderful space for all of us to share our joys, sorrows and daily activities. However, it is disconcerting to see the misuse of technology as it takes away from the truth and authenticity of the internet. I have come across some deepfake photos of me which are far from reality,” she wrote.
“A few accounts on X (formerly Twitter) have obviously been created with an intent to impersonate me and mislead people. I do not have an account on X, and I hope X looks into such accounts and suspends them,” she added while urging X to take action. A 39-year-old Mumbai engineer was arrested back in 2018 when it was claimed that he had made a phony account of Sara on Twitter (now X). Back then, Tendulkar had filed a formal complaint.
Many celebrities have become a victim of online abuse. Earlier Rashmika Mandana’s fake video was also doing rounds on the internet which she herself pointed out.
By: Gursharan Kaur