Shadab Nagani: Taking SSIZ International into E-Commerce Glory

A look inside the mind behind SSIZ International's ecommerce rise

Attention India
5 Min Read

Brick by brick, pillar by pillar! Few things can adequately sum up Shadab Nagani’s tenure at SSIZ International. Shadab, a second-generation businessman who values honesty, hard work, and sincerity, understood that building on his family’s illustrious history in the styling and beauty sector would be a challenging but rewarding endeavour.

Shadab was a burgeoning businessman at one of SSIZ’s stores who started from the bottom and worked his way up to become Director of E-commerce and Sales at SSIZ International. Shadab’s passion for beauty and style ran in his family, but it wasn’t until he shadowed Mr. Irfan Bhamla, SSIZ International’s founder, chairman, and managing director, that he truly had a taste of the business. A young Shadab was sufficiently excited by those first few glimpses of this vocation to decide to pursue it as a lifetime career.

Shadab’s ascent through the ranks enabled him to thoroughly examine every facet of the company and cultivate relationships with clients, customers, and other stakeholders at all levels. The self-described “strategy junkie” has contributed to every aspect of the company, whether it be by managing even the smallest client complaints, supervising dispatches, or collaborating with courier and payment gateway partners. Because he spent so much time on the ground, Shadab understands all the techniques of the trade like the back of his hand. His intellectual grasp of business was further expanded with a Master’s degree in Commerce from University of Mumbai.

With a strong affinity for the internet and a comprehensive understanding of contemporary consumers, Shadab saw SSIZ’s foray into ecommerce as the next significant development in its history. The company, a conventional family-run business, approached online retail with caution and conservatism at first. Shadab had to map out a course for SSIZ on the internet with limited resources.

By embracing every obstacle as a chance to think creatively, Shadab created a stable, prosperous, and long-lasting e-commerce business without making any ostentatious lavish purchases. He had to do it perfectly the first time, and he succeeded! Today, IKONIC, a native brand of SSIZ International, is well-established and stands out online thanks to its goods’ superior shelf quality, first-to-market features, and flawless design. IKONIC has established a robust reputation in the high-end segment of the beauty and styling industry, making it a highly esteemed brand in all marketplaces.

Shadab is an innovator, therefore the internet seemed like the perfect fit for his sharp mind and abilities. E-commerce’s rapid changes not only stimulate his intellect but also require him to think quickly all the time. Shadab’s role involves a variety of tasks, such as closely examining customer trends and analysing sales data. There is never a dull moment. His ability to read the beauty and styling industry is impeccable, as evidenced by the majority of his calls, which have been highly successful.

Shadab consistently adheres to the belief that the consumer is king. Having worked in the offline industry for a long time, he understood the demands and desires of the customer and how SSIZ could meet them online. Shadab keeps himself informed about purchasing trends and behaviours on a regular basis, making every effort to keep clients at the forefront of the company. One of the most reputable businesses in the e-commerce industry is SSIZ International, because of its unwavering focus on client happiness.

Shadab is a family man at heart who appreciates life’s small pleasures. A cup of tea and some good company will do the trick when it comes to making him smile broadly. Shadab is an avid reader who struggles to find the time to read books, but he still manages to sneak in a page or two from his favourite writers whenever he can. He also frequently spends time online researching the newest developments in technology or fashion. Finally, but just as importantly, Shadab loves sports and looks up to great athletes like the legendary Sachin Tendulkar.

As he continues on his ecommerce journey, the entrepreneur, who believes in thinking bigger and greater, has many more plans and surprises in store. Even if there are a lot of high expectations, Shadab is no stranger to a good challenge!

By: Namit Pandey

Disclaimer: This post is provided by an agency, our journalists were not involved in writing this article.

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