10th September 2023,Mumbai: September 2023 marked the anticipation of “Salaar,” the next big offering from the pan-India star, Prabhas, following the success of “Jawan.” Movie enthusiasts across the country eagerly awaited this cinematic treat. However, disappointment set in as the makers announced a postponement, citing unfinished production work. Directed by Prashanth Neel and produced by Hombale Films, “Salaar” has generated buzz as it’s rumored to be a part of the KGF Universe, potentially linking it to another blockbuster franchise.
The Influence of “Jawan”
One prominent speculation among fans is that the success of “Jawan” played a role in the decision to delay “Salaar.” Shah Rukh Khan’s film, “Jawan,” garnered an overwhelming response from both the masses and classes. The pace at which it accumulated collections hinted at the possibility of surpassing even “Pathaan,” making “Salaar” producers ponder their release strategy.
Exhibitors Unhappy with Pricing
According to reports from Telugu 360, exhibitors and distributors expressed their discontent with the high prices set by the makers for “Salaar.” Theater owners within the Telugu circuit were reluctant to acquire the film at such exorbitant rates. This pricing dilemma initiated negotiations between the movie’s team and the exhibitors, ultimately leading to the film’s rescheduled release date in November 2023. Interestingly, this new date might see “Salaar” clashing with Salman Khan’s highly anticipated “Tiger 3.”
Easing the Pressure on Makers
It appears that the makers of “Salaar” have had to readjust their expectations and financial demands in response to the concerns of Telugu circuit exhibitors. Initially quoting a hefty sum of Rs 300 crores for the theatrical rights in the Telugu states, the makers have now reportedly settled for a significantly reduced amount, rumored to be around Rs 150 crores. This negotiation process, along with other factors like pending VFX work, contributed to the postponement.
Ensuring Top-Notch Quality
Prashanth Neel, known for his technical prowess, has been meticulous in his approach to “Salaar.” The delay is partly attributed to his commitment to delivering a high-quality cinematic experience. He refused to compromise on any aspect, especially the visual effects, to avoid any substandard elements making their way to the big screen. This dedication to excellence is a testament to the film’s potential.
Prabhas’s Need for a Hit
Prabhas, a beloved actor across India, is eagerly awaiting a blockbuster after facing setbacks with films like “Radheshyam” and “Adipurush.” The latter, in particular, garnered him significant negative publicity. “Salaar” represents a crucial opportunity for Prabhas to reclaim his status as a box office sensation and regain the trust of his audience.
“Salaar”: A Social Media Sensation
Amidst the postponement and negotiations, “Salaar” remains one of the most talked-about movies of 2023 on social media platforms, with a dedicated and passionate fan base. The movie, boasting a substantial budget of close to Rs 300 crores, features a star-studded cast including Shruti Haasan, Prithviraj Sukumaran, and Jagapathi Babu. The excitement and anticipation surrounding “Salaar” continue to grow, promising a cinematic spectacle that fans won’t want to miss.
While the postponement of “Salaar” may have disappointed eager fans, it also reflects the commitment of the film’s makers to delivering a top-notch product. As the new release date approaches, the buzz and anticipation around this Prabhas-starrer continue to escalate, making it one of the most awaited cinematic experiences of 2023.
-by Kashvi Gala