7 August 2023, Mumbai: The realm of social media has witnessed the rise of artificial intelligence (AI) as a potent tool, impacting the lives of influencers in both professional and personal spheres. However, recent events have stirred up a storm in the online community. An Instagram influencer, with the handle donim.ayaan1513, has sparked controversy by utilizing AI to emulate the late Bollywood actor Sushant Singh Rajput. This audacious act has left internet users fuming, questioning the boundaries of ethical content creation.
Instagram influencer captures the limelight with a devoted following of over 95K
The said influencer has garnered substantial attention on the platform, boasting an impressive following of over 95K admirers. He skillfully manipulates AI technology to portray himself as the doppelganger of the revered Sushant Singh Rajput. The controversial content features him enacting scenes from the actor’s iconic songs, capitalizing on his striking resemblance to the late star.
Outrage among the SSR’s passionate fans,
However, this portrayal has not been well-received by Sushant Singh Rajput’s ardent fans. Many have expressed their disapproval, asserting that such a mimicry disrespects the emotions attached to the late actor’s memory. They feel that using AI to replicate Sushant’s persona is akin to playing with people’s sentiments, and they urge the influencer to showcase his own unique talents rather than exploiting the legacy of a beloved icon. Fans maintain that Sushant Singh Rajput is irreplaceable, and no one can ever truly embody his essence or impact.
Sushant’s Unforgettable Legacy:
Born in Bihar, Sushant Singh Rajput ascended to greatness within Bollywood, dazzling audiences with stellar performances in movies like “Kai Po Che!,” “MS Dhoni: The Untold Story,” “Sonchiriya,” and “Chhichhore,” to name a few. His untimely demise by suicide on June 14, 2020, at his Mumbai residence shocked the nation and left an indelible void in the hearts of millions. Following Sushant’s tragic passing, his then-girlfriend, Rhea Chakraborty, faced intense scrutiny and was summoned by three central agencies—the Central Bureau of Investigation (CBI), the Narcotics Control Bureau (NCB), and the Enforcement Directorate (ED). However, it is worth noting that Rhea Chakraborty was later declared innocent of any wrongdoing.
The entire incident surrounding Sushant Singh Rajput’s demise continues to evoke strong emotions among his fans, who hold his memory dear and cherish the legacy he left behind. The misuse of AI technology to mimic his persona serves as a painful reminder of his absence and the profound impact he had on the lives of people worldwide. As technology marches on, it is crucial for influencers and content creators to exercise sensitivity and responsibility in their approach. While AI offers incredible possibilities for creativity, it must be wielded with caution, particularly when dealing with revered personalities who have left an indelible mark on the world. In the realm of social media, ethics and compassion should be guiding principles, safeguarding the dignity of those who have departed.
By Yashika Desai.