15th May 2023, Mumbai: The Zara Hatke Team is working tirelessly on promotions since the recent teaser release. Their efforts include engaging with social media influencers, organizing exclusive preview screenings, and partnering with popular brands for cross-promotions. Additionally, the team is conducting interviews and press conferences to generate buzz and anticipation for the film’s release. Recently, during the Trailer Launch Event, Producer Dinesh Vijan was questioned on his Middle-class centric movies and their depictions which appeal insulting to the middle class. Reminding that the middle class is too a big part and has power in society.
Sharing his opinion, he said: ‘I too come from a joint family background, we all were 25 people together. Even when we decided on moving out of the household, we couldn’t do that. Belonging to a middle-class family I too don’t know anyone in this business. Badlapur, Mimi, and Luka Chuppi these all films are middle-class based movies and Maddock makes movies for the middle class because we are middle class. We still haven’t shown you all the plot of the movie, only 10% of you know. The question: why Vicky and Sara are getting divorced in the movie you and them both do not know!! Lakshman Utekar is a sensitive director too, starting from the basics.
concluding, Dinesh Vijan extended his gratitude to the audience, saying, “We hope that Zara Hatke will not only entertain you but also evoke a sense of pride in being an Indian and belonging to the middle class. We want to remind everyone that the middle class is the backbone of our society, and their stories deserve to be told and celebrated.” With promising words and an unwavering commitment to authenticity, the anticipation for Zara Hatke continues to grow among movie enthusiasts across the country.