BJP’s Strategic Approach to Engage Muslim Voters in Uttar Pradesh for Lok Sabha Elections

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The Bharatiya Janata Party (BJP) has set an ambitious goal of winning 400 seats in the upcoming Lok Sabha elections. To achieve this, the party has identified Uttar Pradesh, a state with a significant 20% Muslim population, as a crucial battleground. Recognizing the critical role played by Muslim voters in determining election outcomes, particularly in 29 Lok Sabha seats, the BJP has devised a unique campaign strategy to win over this demographic.

Campaigning in Mosques and Madrasas

To reach Muslim communities effectively, the BJP plans to conduct its poll campaigns in Urdu and Arabic languages, beginning from Lucknow. This initiative commences at the Dargah Hazrat Kasim Shahid, signifying the importance placed upon engaging with religious institutions such as mosques and madrasas. Additionally, the distribution of “Mann Ki Baat” books in Urdu further demonstrates the party’s commitment to communicating with Muslim audiences.

Nationwide Outreach Efforts

While focusing on Uttar Pradesh, the BJP has simultaneously expanded its efforts to connect with Muslim voters across India. Ahead of the 2024 Lok Sabha elections, the party aims to engage with Muslim women and Pasmanda Muslims, emphasizing the need for inclusive representation within the community. The BJP Minority Front intends to launch a national program connecting with minorities starting March 10th, targeting 60 constituencies where minorities hold a majority.

Concentrating on Key Constituencies in Uttar Pradesh

Within Uttar Pradesh, the BJP Minority Front focuses primarily on the 29 Lok Sabha seats where minorities, predominantly Muslims, significantly influence electoral results. These constituencies include Western Uttar Pradesh, which comprises areas such as Saharanpur, Meerut, Kairana, Bijnor, Amroha, Moradabad, Rampur, Sambhal, Bulandshahr, and Aligarh. By gaining even a small percentage of votes from these regions, the BJP hopes to make substantial gains in the overall tally.

Previous Success Stories and Future Potential

Although Rampur was previously lost by the BJP in the general elections, it was later regained in a by-election. If the BJP can achieve similar levels of success on other minority-majority seats, they believe they could potentially capture all 80 seats in Uttar Pradesh.

Addressing Concerns of Muslim Voters

This strategic approach highlights the BJP’s determination to address the concerns of Muslim voters while maintaining its core ideology. The party has been accused of neglecting the Muslim community in the past, leading to a lack of trust and support. However, the BJP’s decision to prioritize engagement with Muslim communities reflects a shift in the party’s stance toward inclusivity and diversity.

Challenges and Criticisms

Despite the BJP’s efforts to engage with Muslim voters, the party still faces significant challenges. The Muslim community has been critical of the BJP’s policies, particularly those related to the Citizenship Amendment Act (CAA) and the National Register of Citizens (NRC). These policies have been perceived as discriminatory and anti-Muslim, leading to widespread protests across the country.

Furthermore, the BJP’s campaign strategy has been criticized for being superficial and insincere. Many have accused the party of using religion as a tool to gain votes, rather than genuinely addressing the concerns of the Muslim community.


The BJP’s strategic approach to engaging Muslim voters in Uttar Pradesh reflects a shift in the party’s stance toward inclusivity and diversity. While the effectiveness of this new campaign strategy remains to be seen, the BJP’s decision to prioritize engagement with Muslim communities is a step in the right direction. As the political landscape continues to evolve, political parties need to recognize the importance of inclusivity and diversity in shaping the future of India.

-Prisha Jaiswal

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