Azuki and H. Moser & Cie. Collaborate on Luxury Watch Collection Elements of Time

LOS ANGELES, Aug. 13, 2025 /PRNewswire/ -- Azuki, the web3 anime brand built with its community at the center, is partnering with Swiss watchmaker H. Moser & Cie. on a new series of luxury watches inspired by the Azuki Elementals NFT collection. Azuki has reinvented digital identity through blending streetwear, anime and tech into a community-powered movement. H. Moser & Cie. strips timekeeping down to its essence, only subverting codes with irony and elegance. Together, they tell the story of the Elementals' four domains by bridging horological legacy and decentralized creativity.    The Elements of Time series includes 4 exclusive Pioneer Tourbillons, each representing one of the elemental domains – Fire, Earth, Water, and Lightning – alongside 4 Pioneer Centre Seconds references (each of them limited to 24 pieces). Each dial is engraved with a unique guilloché motif, evoking elemental textures of waves, flames, tremors, and electric pulses, sculpted by light and shadow. The dials capture texture and depth, echoing the meticulous detailing of Azuki's world through H. Moser & Cie.'s precision craftsmanship. "The Azuki community was born around our shared values of storytelling, creativity and quality," said Alex "Zagabond" Xu, CEO of Azuki Labs. "Working with H. Moser & Cie. is an opportunity to express this ethos through a new lens, one that celebrates craftsmanship, culture and long-term value." "We're always looking to push creative boundaries in ways that still reflect who we are as a brand," said Bertrand Meylan, Co-owner of H. Moser & Cie. and CEO of MELB Luxe Subsidiaries. "Collaborating with Azuki is a chance to explore a way of storytelling that speaks to a generation that values individuality, creativity, and culture." The 1916 Company played a key role in bringing this collaboration to life, bridging communities across collecting, craft, and digital culture. The global retailer will welcome collectors for in-person delivery of the limited edition timepieces at its showrooms and lounges worldwide. Collectors interested in the Elements of Time series can now register for early access and updates at h-moser.azuki.com. Each Elements of Time Pioneer Centre Seconds is priced at USD25,000 and the exclusive Pioneer Tourbillons are USD75,000. Due to limited quantities, early registration is strongly encouraged. Azuki LabsAzuki is a brand born at the intersection of art, technology, and internet culture. What started as a web3 project has evolved into a global community of artists and builders shaping original characters, stories, and experiences together. From digital collectibles to fashion and real-world events, Azuki is building a universe for digital natives drawn to what's next. Learn more at www.azuki.com. H. MOSER & CIE.H. Moser & Cie. was created by Heinrich Moser in 1828. Based in Neuhausen am Rheinfall, it currently employs 120 people, has developed 20 in-house calibres to date and produces around 4,000 watches per annum. Through its sister company Precision Engineering AG (PEAG), H. Moser & Cie. manufactures parts such as regulating organs and balance-springs, which are used for its own production as well as to supply its partner companies. Independent company incorporated into Moser Watch Holding in 2012, Precision Engineering AG specialises in watch components for escapements, from their initial design to the production of a quality product ready to be integrated into the watch movement it must regulate. H. Moser & Cie. is honoured to have a Moser family member with the company as Honorary Chairman and President of the Heinrich and Henri Moser Foundation. The aim of the Moser Foundation, created by one of Heinrich Moser's descendants, is to keep the family history alive and seek out antique pieces for the Moser Museum, located in Charlottenfels Manor, Heinrich Moser's family home. With its substantial watchmaking expertise and highly acclaimed experience in the sector, MELB Holding holds shares in H. Moser & Cie., Hautlence and Agenhor SA. MELB Holding is an independent family group, based in the heart of the legendary Vallée de Joux. THE 1916 COMPANYThe 1916 Company is the world's leading destination and global community for collectible luxury watches and fine jewelry. Comprising more than 20 boutiques and Collector's Lounges in important watch markets worldwide, The 1916 Company brings together the legacies of WatchBox, Govberg Jewelers, Radcliffe Jewelers, and Hyde Park Jewelers to offer a curated selection of timepieces – both new and pre-owned – by the most respected watch brands, a dynamic media platform, and the support of trusted client advisors. The 1916 Company's vibrant community extends from coast to coast and around the world.www.the1916company.com Press Contacts: Elaine [email protected]  Nathalie [email protected] Caroline Kallman [email protected]