Maruti Suzuki launches Victoris SUV with 5-star safety, luxury features and advanced tech
The Victoris is a new mid-size SUV that Maruti Suzuki has announced for its Arena network. It has a 5-star BNCAP rating, several powertrain options, and high-end equipment.

New Delhi (India) September 4: The Victoris is Maruti Suzuki India Limited's (MSIL) second mid-size SUV and new flagship vehicle in its Arena dealership range. It is positioned above the Brezza and is based on the Grand Vitara's platform. It features Maruti's new "Got It All" positioning. This combines sophisticated technology, luxurious luxury, all-around safety, and adaptable powertrains. Reservations are now available online and in Arena dealerships, with a Rs 11,000 down payment required.
Hisashi Takeuchi, MD and CEO, MSIL says, “The new-age Indian customer is hyper-connected, well-travelled, and environmentally conscious. With its high technology, sleek design, 5-star safety and multiple eco-friendly powertrains, the Victoris has ‘Got It All’. This launch strengthens both our SUV portfolio and our overall market share.”
Design, Comfort and Customization
The SUV's design is elegant and forward-thinking. It has an aero-cut alloy wheel, roof rails, integrated LED taillamps, and a carved wraparound stand. The cabin's dual-tone black and ivory finish includes a panoramic sunroof. It adds to the feeling of space, piano black accents, textured seat cushions and a soft-touch dashboard. The Raffin Package allows customers to customize their SUV by adding premium inside trims, dual-tone seat covers and illuminated sill guards.
The SUV also has all-wheel disc brakes, an automatic parking brake with brake hold, and a 360-degree high-definition camera with 11 viewing angles. Every Victoris comes with a standard 3-year/1,000,000-kilometer warranty and Maruti's ARENA Safety Shield.
There will be ten exterior color options available for the Victoris. It includes three dual-tone and seven monotone choices. This SUV features two new colors: Eternal Blue and Mystic Green.
Technology, Connectivity and Entertainment
The Victoris is designed for tech-savvy, connected consumers. The cabin includes a 25.65 cm SmartPlay Pro X touchscreen infotainment system with wireless Apple CarPlay and Android Auto. It also has an integrated app store with over 35 apps, OTA updates, and Alexa Auto Voice AI. It promises a "Theatre on Wheels" experience with its segment-first Infinity by Harman 8-speaker audio system and Dolby Atmos 5.1 surround sound arrangement.
Other high-end features include an 8-way powered driver's seat, ventilated front seats, wireless charging with active cooling and Type-C fast charging outlets.
Safety, ADAS Features and Global Expansion
The Victoris has made safety its main priority. The Bharat NCAP safety rating for the SUV is five stars. Six airbags, ESP, ABS with EBD, hill hold assist, TPMS, and reverse parking sensors are standard on all models. There are more than ten intelligent driver-support functions offered by Level 2 ADAS. It includes adaptive cruise control with curve speed reduction, automated emergency braking, lane keep assist, blind spot monitoring, high-beam assist and rear cross-traffic alert.
The Victoris will be exported to more than 100 international markets. Maruti's SUV portfolio has already increased its market share from 8.9% in FY21 to 28% in FY25. The company anticipates that the Victoris will help it grow even faster in the highly competitive mid-size SUV market.