Bryan Johnson May Shut Down Anti-Aging Startup Blueprint, Calls It a "Pain-in-the-A**" and Shifts Focus to Philosophy

New Delhi (India) July 23: Tech entrepreneur and reverse-aging enthusiast Bryan Johnson has disclosed that he is thinking of selling or shutting down his anti-aging venture, Blueprint. He describes it as a "pain-in-the-a** company." 

Unusual anti-aging methods

The businessman has gained popularity for his frequent anti-aging treatments

 It includes using his own son's plasma to make him seem younger. He states that he did not want to stay with the company because it was influencing his attitude.

Bryan said, "Honestly, I am so close to either shutting it down or selling it. I don't need the money, and it's a pain-in-the-a** company." 

Johnson believes that his age-reversal methods' business component was getting in the way of his ideological goals. He said, "The problem is now people see the business and give me less credibility on the philosophy side. I will not make that trade-off. It is not worth it to me. So yeah, I don't want it."

Johnson's bold effort to reach "optimal health and performance" through scientifically supported procedures was known as Blueprint. Johnson said he and a group of over 30 medical professionals and researchers were able to reverse the ageing of his skin and other body parts. It enhances organ function and lowers his biological age to that of an 18-year-old.

The startup operates as a business that assists its customers in enhancing their youth. It uses nutrition products, tests and supplements, such as a $55 "longevity mix" and a $42 mushroom coffee substitute called "Super Shrooms." 

Bryan has more than 4 million YouTube, Instagram and X followers. This is because of his unique enthusiasm for age-reversing methods.

Blueprint struggles financially

According to reports, Blueprint was having financial difficulties. It was reportedly losing at least $1 million (about ₹8.3 crore) every month. The report cites staff interviews, court records, and internal papers. Johnson did not address the financial facts at the time.

“Don't Die” is the new focus

Johnson is currently leaving Blueprint in order to give all of his attention to his new philosophical movement, "Don't Die."

Johnson hasn't made a final decision on Blueprint. He is considering whether to sell the business or close it down entirely. 

In any case, he states clearly that Blueprint was a means, not the end goal. According to him, Don't Die is now the real project.

Johnson launched Don't Die in early 2025. It is an effort to transform his bold personal project into a common philosophy. He refers to it as a framework for philosophy or even a religion for the AI age. The fundamental idea is that our first goal should be to survive.

Aadrika Tayal