Zomato launched kurta for women
Recently, Zomato, an online food delivery firm, announced that its female delivery partners will henceforth be able to wear Kurtas instead of the company’s typical t-shirts. After receiving input from female employees who felt uncomfortable with the western-style Zomato t-shirts, the business took this choice.
Zomato shared a video and made the announcement
Zomato posted a video to Instagram along with the caption, “Starting today, Zomato women delivery partners can choose to wear a kurta. ”The video shows female Zomato employees trying on the new kurtas and taking part in what looks to be a formal picture session. Their sentiments of thankfulness were emphasized in the video. The female staff members can be seen grinning after putting the new outfit to use. They expressed gratitude to the business for its choice. The western-style Zomato t-shirts caused discomfort for a number of female delivery partners. Thus, we offered them an option,” Zomato stated.
People praised this initiative
One of the ‘happy’ women is heard stating, “Pocket bhi hain (It has pockets too),” after donning the desi attire.
The video has received thousands of views and nice comments from internet users since it was shared. Several users complimented Zomato for their “thoughtful” gesture. “I have started loving this brand more and more, not just because of their service, but because of their thoughts and culture,” stated a customer.
“Thanks, Zomato, for creating opportunities for people and saving thousands of lives,” a different individual said.
“Such a great initiative to encourage a nurturing and caring workspace for all,” said a comment.
Purpose of this initiative
The purpose of this project is to give preference to the preferences and comfort of female delivery partners who felt that wearing traditional Western-style T-shirts made it difficult for them to navigate Indian highways. In addition to providing versatility partners can select between a kurta and a T-shirt—the new ensemble incorporates details like elaborate embroidery and spacious pockets to improve both elegance and utility.
Zomato made this decision in order to empower its delivery partners by allowing them to wear whatever they chose, acknowledging the varied tastes of its female workers. In addition to celebrating Women’s Day on its own, the firm worked with Blinkit partners to create self-care gifts for its female delivery partners that included skincare, cosmetics, and feminine hygiene goods. Zomato has undertaken noteworthy measures to guarantee the security and welfare of its delivery partners, including the implementation of the female delivery partner on boarding program. The action is in line with larger industry initiatives to promote diversity, as other e-commerce companies such as Flipkart, Swiggy, and Zomato are also addressing gender-related issues in the workplace and hiring more women for night hours.