ZEE5, India’s largest home-grown video streaming platform, announced its next Tamil original series ‘Ayali’ today. After the stupendous success of Vilangu, Fingertip S2 and PaperRocket last year, ZEE5 is starting the new year with a bang with the launch of its first Tamil Original series of 2023, Ayali. Produced by S. Kushmavathi’s Estrella Stories and directed by Muthukumar, the 8-episodic series stars Abi Nakshatra, Anumol, Aruvi Madhan, Lingaa and Singampuli in prominent roles and will stream on ZEE5 from 26th January 2023.
Ayali is a social drama about a young teenager Tamil Selvi who is studying in the 8th grade and dreams of becoming a doctor. However, the existing customs in her village Veerappannai demands girls to get married off once they hit puberty. The belief is that the Goddess Ayali will get angry and curse the village folks if this tradition is not adhered to. Shattering age-old beliefs and customs, the young girl fights against all odds to achieve her goal of becoming a doctor. However, will she emerge victorious in bringing about the change that could light the way for other little girls in the village of Veerappannai?
Trailer Link – https://youtu.be/yzTQ8y0dImQ
As seen in the trailer, Ayali is a coming-of-age story which highlights the grit, wit and free will of a youngster, Tamil Selvi in her quest to break age old customs and rituals. In addition to the main cast, Ayali also has guest appearances by Lakshmi Priya, Smruthi Venkat and Bagavathy Perumal. With a stellar cast, a social message and an entertaining plot, Ayali is set to premiere on ZEE5 on 26th January.
Manish Kalra, Chief Business Officer, ZEE5 India said, “After the phenomenal response to our Tamil originals like Vilangu, Fingertip and Paper Rocket last year, we are set to bring forth another entertaining and unconventional series, Ayali. We at ZEE5 believe that entertaining content with a social message has the power to educate, inform, and influence the audience and Ayali is just that. The story of this young girl who chases her dream of becoming a doctor by breaking age-old customs and beliefs is sure to inspire many other girls to believe in their dreams and just go after it”.
Kushmavathi, Creative Producer said, “Despite the abundance of women stories in the entertainment industry, I believe that there still a long way to go in terms of presenting these stories candidly and purposefully. My mission as a producer is to discover and present these women-fronted stories and do complete justice to them and that has been my effort with Ayali too”.
Director Muthukumar said, “Streaming platforms today are presenting stories which are successfully changing the perspective of masses and Ayali is our sincere attempt to instil that change without being preachy. The series is a coming-of-age tale of women education and empowerment and fighting against all odds to achieve ones dreams and aspirations. We are grateful to ZEE5 for giving us their platform to showcase this need of the hour story”.
Get ready to watch ‘Ayali’ exclusively on ZEE5 from 26th January
ZEE5 is India’s youngest OTT platform and a multilingual storyteller for millions of entertainment seekers. ZEE5 stems from the stable of ZEE Entertainment Enterprises Limited (ZEEL), a global content powerhouse. An undisputed video streaming platform of choice for consumers; it offers an expansive and diverse library of content comprising over 3,500 films; 1,750 TV shows, 700 originals, and 5 lakh+ hours of on-demand content. The content offering, spread across 12 languages (English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi), includes the best of Originals, Indian and International Movies, TV Shows, Music, Kids shows, Edtech, Cineplays, News, Live TV, and Health & Lifestyle. A strong deep-tech stack, stemming from its partnerships with global tech disruptors, has enabled ZEE5 to offer a seamless and hyper-personalised content viewing experience in 12 navigational languages across multiple devices, ecosystems, and operating systems.