Hyundai Motor and LACMA Announce the Exhibition Tavares Strachan: The Day Tomorrow Began

• Artist Tavares Strachan's first major museum exhibition in Los Angeles, presented through ongoing Hyundai Motor and LACMA partnership
• This multi-sensory exhibition transports viewers into immersive environments shaped by the artist's excavation of overlooked histories with over 20 new works
• Tavares Strachan: The Day Tomorrow Began is part of The Hyundai Project at LACMA, a joint initiative between Hyundai Motor and LACMA since 2015

SEOUL, South Korea and LOS ANGELES, Aug. 12, 2025 /PRNewswire/ -- Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA) today announced the exhibition Tavares Strachan: The Day Tomorrow Began, as part of the ongoing partnership between Hyundai Motor and LACMA. Opening at LACMA on October 12, 2025 and running through March 29, 2026, Tavares Strachan: The Day Tomorrow Began is the artist's first major museum exhibition in Los Angeles.

Introducing more than 20 new works including Tavares Strachan's most expansive neon piece and one of his largest sculptures to-date, this multi-sensory exhibition spotlights the artist's excavation of histories that have been rendered invisible within mainstream narratives, particularly in relation to the Black diaspora.

Weaving together sculpture, painting, text and music, Tavares Strachan: The Day Tomorrow Began transports visitors to unique environments ranging from uncanny everyday spaces to surreal landscapes. In these immersive spaces, Strachan invites his audience to rethink the ways in which we represent and discuss history, and more significantly, what histories we lionize.

"The Hyundai Project at LACMA continues to support artists working across disciplines to transcend conventional boundaries," said DooEun Choi, Art Director of Hyundai Motor Company. "Through our partnership with LACMA, we are honored to be part of the journey of Tavares Strachan, who invites us to reflect on the potential of narratives as a lasting force for inclusivity and transformation."

"Tavares is one of the most innovative and experimental artists working today. The Day Tomorrow Began reconsiders how institutions engage Black diasporic histories and brings forward new ideas and perspectives, complicating and expanding the stories they center," said Michael Govan, LACMA CEO and Wallis Annenberg Director. "Hyundai Motor Company's commitment to contemporary artists, like Tavares, and to LACMA, has led to a meaningful collaboration that spans more than a decade. The Hyundai Project at LACMA has opened up so many possibilities for artists and we are grateful for their support of Tavares's first solo museum exhibition in Los Angeles."

"This exhibition is an opportunity for viewers to not only engage with the diversity of concepts and hybrid approaches that animate Tavares's practice, but also to experience his attention to the craft of object-making and the importance of world building," said Diana Nawi, Curator of Contemporary Art at LACMA.

Tavares Strachan: The Day Tomorrow Began evokes a barbershop, a laundromat, a field of Indian-Rice Grass, and other scenes across seven galleries. Encyclopedia of Invisibility (2018) is Strachan's take on the Britannica encyclopedia. With more than 2,000 pages and an amalgamation of over 17,000 entries, this artwork relays information about people, places, events and stories that the artist feels have been rendered "invisible" in mainstream narratives.

ENOCH (2018) and Robert (2018) highlight the artist's longstanding engagement with space exploration, and in particular the story of Robert Henry Lawrence Jr., the first Black astronaut in the United States. ENOCH, a canopic jar that features a sculpted portrait of the astronaut, emerged from the artist's participation in LACMA's Art + Technology Lab, presented by Hyundai Motor, through which he collaborated with SpaceX to launch this artwork into orbit around Earth.

A collection of new bronze sculptures addresses the form and the role of public monuments, not only asking who we choose to commemorate, but also interrogating our broader impulse to laud individual figures. The series installation includes Flip Monument (Christophe x Napoleon) (2025), a towering 16.5-foot-tall resin icon engineered specifically for LACMA's galleries.

Tavares Strachan: The Day Tomorrow Began is part of The Hyundai Project at LACMA, a joint initiative between Hyundai Motor and LACMA since 2015. The Hyundai Project at LACMA is the longest and largest programmatic commitment from a corporate supporter in LACMA's history. With a shared commitment to offering new ways to access, understand and experience art, this partnership allows LACMA to make significant strides in two important fields, Art + Technology and Korean art scholarship, which encompasses acquisitions, exhibitions, publications and research.

This exhibition is curated by Diana Nawi, Curator of Contemporary Art at LACMA, and co-organized with the Columbus Museum of Art.

Tavares Strachan: The Day Tomorrow Began 
October 12, 2025 – March 29, 2026, BCAM Level 2 at LACMA
Presented by Hyundai Motor Company

**These images are approved only for publication in conjunction with the promotion of Tavares Strachan: The Day Tomorrow Began. Each image must not be cropped, bled off the page, colorized, solarized, overlaid with other elements (e.g., tone, text, another image, etc.), or otherwise altered, except in terms of overall size. Reproductions must include the full credit information adjacent to the image. Use of images for front covers may incur a fee and will require prior authorization from the owner and copyright holder of the work. Please contact the LACMA Press Office for such use at [email protected].

About Tavares Strachan
Tavares Strachan's artistic practice activates the intersections of art, science, and politics, offering uniquely synthesized points of view on the cultural dynamics of scientific knowledge. The artist was born in 1979 in Nassau, Bahamas, and currently lives and works between New York City and Nassau. He received a BFA in Glass from the Rhode Island School of Design in 2003 and an MFA in Sculpture from Yale University in 2006. He draws on both the resources and community of his birthplace, dividing his time between his studio in New York and Nassau, where he has established an art studio and scientific research platform B.A.S.E.C. (Bahamas Aerospace and Sea Exploration Center). He has been the recipient of numerous awards including the John D. and Catherine T. MacArthur Foundation fellowship (2022), Artist in Residence at the Getty Research Institute (2019–20), Frontier Art Prize (2018), the Allen Institute's inaugural artist-in-residence (2018), Tiffany Foundation Grant (2008), Grand Arts Residency Fellowship (2007), and Alice B. Kimball Fellowship (2006).

About LACMA
Located on the Pacific Rim, LACMA is the largest art museum in the western United States, with a collection of more than 150,000 objects that illuminate 6,000 years of artistic expression across the globe. Committed to showcasing a multitude of art histories, LACMA exhibits and interprets works of art from new and unexpected points of view that are informed by the region's rich cultural heritage and diverse population. LACMA's spirit of experimentation is reflected in its work with artists, technologists, and thought leaders as well as in its regional, national, and global partnerships to share collections and programs, create pioneering initiatives, and engage new audiences.

About Hyundai Motor's Art Projects
For over a decade, Hyundai Motor Company has deepened its partnerships with global museums and cultural organizations, including the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate, the Los Angeles County Museum of Art (LACMA), the Whitney Museum of American Art, and the Korean Pavilion at the Venice Biennale. Most recently, Hyundai Motor announced Hyundai Translocal Series, a new partnership initiative that roots itself in fostering dialogues and exchanges among art institutions in Korea and across the globe. Hyundai Motor's own art-initiatives include open call programs such as the VH AWARD, the Hyundai Blue Prize+, and Artlab Editorial, a digital platform dedicated to art writing by transnational voices. These ongoing collaborations embrace the complexities of the cultural landscape by exploring new ideas and perspectives within and beyond the art ecosystem. For further information, visit artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab.

About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision 'Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

Follow our Hyundai Global Newsroom Instagram channel @hyundai_mediahub

View original content to download multimedia:https://www.prnewswire.com/news-releases/hyundai-motor-and-lacma-announce-the-exhibition-tavares-strachan-the-day-tomorrow-began-302527604.html

SOURCE Hyundai Motor America