AGAPI | Shaping the Future of Everyday Comfort and Wellness Built on Science, Designed for Real Life

Smita Nalawade Joshi | Founder, AGAPI
Redefining Wellness with Science, Sensitivity, and Smart Design

In a world where back pain, poor posture, and sleepless nights have become common challenges, one entrepreneur is creating real change — one cushion at a time. Smita Nalawade Joshi, founder of AGAPI, is on a mission to make comfort an essential part of daily life. With a vision rooted in empathy and innovation, she launched AGAPI in 2023 under Uniwave Industries, aiming to bring practical, science-backed wellness products into every home and workspace.

As our screen time increases and sedentary routines dominate, spinal health is quietly suffering. Smita recognized this growing concern and saw a need for products that do more than just feel soft — they solve real problems. That’s how AGAPI was born: a brand that merges orthopedic science, German-engineered memory foam, and human-focused design to create ergonomic solutions that support posture, relieve pain, and improve sleep quality.

AGAPI’s product range includes orthopedic-grade memory foam pillows, lumbar support cushions, travel neck pillows, and wedge seats — each crafted to deliver targeted comfort and support. Designed to adapt naturally to the body, these products help reduce cervical strain, improve spinal alignment, and promote healthier, more restful living.

But AGAPI isn’t just for people with medical issues. It’s for everyone — busy professionals, homemakers, frequent travelers, seniors, and anyone who believes wellness should be part of everyday life. In just a short time, AGAPI has earned the trust of thousands across India through its direct-to-consumer platform and growing presence in the corporate gifting space, where wellness is becoming a valued investment.

Each product undergoes rigorous testing for durability, ergonomic performance, and hypoallergenic safety. And with a firm commitment to sustainability, AGAPI is now exploring eco-friendly packaging and bio-tested materials to support conscious consumption.

At the heart of AGAPI is a simple but powerful belief:

“No Limit, Just Possibilities.”
Under Smita’s leadership, this motto has turned into a movement — not just building a product line, but promoting a healthier, more comfortable way of living.

Recent Recognitions

In recognition of her entrepreneurial impact, Smita Nalawade Joshi was recently honored at the prestigious Maharashtra Business Awards 2025, organized by Reseal.in on 1st August 2025 in Nashik, Maharashtra. The event celebrated outstanding entrepreneurs and businesses across industries.

Adding to this momentum, Republic News recently featured Smita Nalawade Joshi in its "Top 10 Entrepreneurs in India" list — spotlighting visionary leaders who are driving change and creating meaningful impact in their industries. This national recognition further affirms Smita’s dedication to building a purpose-driven brand that blends innovation, empathy, and long-term wellness.