Haldiram's London Opening Triggers Massive Queues, Goes Viral

Long Queues Outside Haldiram's Leicester Square Outlet

The video features people standing in a long line outside the first London Haldiram store in Leicester Square. POV: This was Haldiram's first-ever store in London and every Indian here followed the same weekend plan. The caption noted, “The crowd, the excitement, the long queues… all for Haldiram’s first outlet in London. It’s safe to say that every desi had the same plan this weekend! Would you stand in this queue?”

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Internet Reacts With Praise, Criticism And Jokes

Internet Is One Thing, Not another The video triggered a flood of comments in cyberspace. The new outlet received both praise and critiques from people. “I heard from one user the taste is like frozen food! Clearly none of them will be making something fresh. They want profit!" Another suggested, “Need it worldwide.” “I am guilty of being there yesterday,” a visitor admitted. Honestly, it’s not worth the hype or the price. Others recommended, “Go for Khatta Meetha by Haldiram, guys.” Another merely wrote, “Must go there.” 

Some jokes also went viral. “Chole bhature madness,” was one user’s write. “The trend of standing in long queues has reached London too,” another said. “Everyone wants aloo bhujia,” as commented in a rather humorous way. "You can tell they're brown by the way they're standing with their hands on their waists," laughed another user. One person even wrote, "That only shows how dull the city is when everyone flocks to the same place." 

The viral video reveals the extent with which Indians abroad miss home food, and how big Haldiram's brand is for the desi community around the world.