6 January 2024, Mumbai: Salaar’s box office journey has hit a rough patch on its 15th day, and it seems to be facing challenges in reaching the Rs 400 crore mark in India and Rs 700 crore globally. Currently, the movie’s collections in India are trailing behind other major releases like Jawan, Pathaan, Animal, Gadar 2, and Jailer.
Salaar Box Office Collection Faces Low
As the Sankranti/Pongal weekend approaches, bringing a wave of highly-anticipated big-budget films, Salaar: Part 1 – Ceasefire, directed by Prashanth Neel, is struggling to outperform its competitors. The film had a strong start, surpassing Jawan as the biggest opener of 2023 by earning over Rs 90 crore on the first day. However, despite the initial success, Salaar’s daily box office earnings have experienced a significant decline over the past 15 days.
Salaar Box Office Collection Day 15
On its third Friday in theaters, Salaar managed to earn only Rs 3.67 crore, a 20.22% decrease from its Thursday figures. This decline is notable when compared to other recent blockbusters like Jawan, Animal, Gadar 2, Pathaan, and Jailer, which earned Rs 7.6 crore, Rs 8.3 crore, Rs 7.1 crore, Rs 5.9 crore, and Rs 3.95 crore, respectively, on their third Fridays. As a result, Salaar’s total India nett collection now stands at Rs 382.16 crore, significantly lower than its competitors.
Salaar’s Overall Occupancy
The film’s performance on Friday in the Telugu market was marked by an overall occupancy of just 16.43%. The morning shows recorded a mere 13.33% occupancy within the Telugu belt, with a slight increase to 14.63% during the afternoon showings, 17.72% during the evening shows, and a final figure of 20.03% during the night screenings. These percentages indicate a noticeable drop in audience engagement compared to the earlier days of Salaar’s release.
Salaar Faces Competition from Dunki and Animal
Despite recently crossing the Rs 650 crore worldwide mark and securing the 12th position among the biggest Indian films of all time, Salaar is now facing challenges in maintaining its momentum. It currently holds the fifth position among the biggest Indian films of 2023, trailing behind Pathaan, Jawan, Animal, and Gadar 2. As the days progress, Salaar’s struggle to cross Rs 400 crore domestically and Rs 700 crore worldwide becomes more evident, raising questions about its overall performance in the long run.
By Yashika Desai