20th June 2023,Mumbai: Adishwar Auto Ride India Pvt. Ltd (AARI) has made its mark in the Indian Superbike Industry by introducing two Neo-Retro motorcycles targeting the entry-level premium segment. These motorcycles, namely the Uber Cool SR 250 and the Unpretentious SR 125, are sourced from the Hungarian marque KEEWAY, which boasts a global presence in over 98 countries. AARI’s offerings provide customers with a nostalgic experience reminiscent of the 80s and 90s while delivering modern performance and reliability.
The Keeway SR 125 is already available for sale, while deliveries of the Keeway SR 250 will commence from June 17th onwards. Due to the overwhelming response received for the SR 250 and SR 125, AARI plans to localize the production of these two Neo-Retro motorcycles by the end of 2023.
To celebrate the launch of the Keeway SR 250, AARI has announced a lucky draw for the first five hundred deliveries, giving customers a chance to win 100% cashback on the ex-showroom price. Additionally, AARI is set to introduce the ‘My SR My Way’ platform in September 2023, allowing customers to showcase their unique personalities through their SR models, thereby making each SR motorcycle distinct and personalized. While the initial models are available in three standard colors (Glossy White, Glossy Red, and Glossy Black), customers will be able to customize their bikes’ colors through the ‘My SR My Way’ platform on an order basis.
In addition to the customization options, AARI is planning to offer a range of accessories for the SR 250 and SR 125. These accessories, including a front visor, bash plate, backrest, leg guard, saree guard, seat cover, fuel tank cover, and handrails, are designed to enhance safety, comfort, and utility for riders across different demographics, including both urban and rural areas.
AARI is committed to providing excellent after-sales service to its customers. By September 2023, the company plans to introduce a specially curated Annual Maintenance Contract (AMC) for the SR 250 and SR 125. This AMC will offer benefits such as discounts on spares, accessories, and labor charges (excluding accidental damage). Customers will also receive discounts on engine oil and price protection from labor rate revisions, among other advantages. This initiative aims to ensure that customers can enjoy the best maintenance services without any hassle, reinforcing AARI’s commitment to quality and customer care.
Now let’s delve into the motorcycles themselves. One of the most enticing aspects of the Neo-Retro rides is their competitive price points. The Keeway SR 250 is available at an Introductory price of just Rs. 1.49 Lakhs (ex-showroom, Delhi) and can be booked for a minimal amount of Rs. 2,000. The Keeway SR 125, on the other hand, is priced at Rs. 1.19 Lakhs and can be booked for Rs. 1,000. Customers can conveniently book these motorcycles online through the official website or by visiting one of the 55 authorized Benelli | Keeway dealerships spread across India.
The Keeway SR 250 is designed to cater to a more mature audience seeking a minimalist yet thrilling riding experience. It serves as the perfect upgrade, combining practicality and performance for daily commutes as well as occasional weekend rides. Along with classic design elements, the SR 250 offers modern features such as an LCD color display, LED headlights, Dual-Channel ABS, dual-purpose tires, and a satin-finished stainless steel exhaust.
Powering the SR 250 is a single-cylinder, 4-stroke, 223cc engine with Electronic Fuel Injection. It produces a peak power of 16.08 HP and a maximum torque of 16Nm. The motorcycle features a 300mm disc brake at the front and a 210mm disc brake at the rear to handle Indian road and traffic conditions effectively. With a ground clearance of 160mm and adjustable rear suspension, the SR 250 provides a comfortable riding experience for both solo riders and those with pillion. Its generous 14.2-liter fuel capacity is suitable for daily urban usage.
On the other hand, the Keeway SR 125 targets entry-level enthusiasts who prioritize fuel efficiency, practicality, and a premium feel. Its refined design pays homage to classic motorcycles, making it a popular choice among customers across India.The SR 125 retains essential features such as a halogen headlamp with LED DRLs, an LCD color display, a Combi-Braking system, and dual-purpose tires. It exudes a relaxed and uncomplicated vibe with its simplified design philosophy.
Under the sleek bodywork, the SR 125 houses a single-cylinder, 4-stroke, 125cc engine with Electronic Fuel Injection. It generates a peak power of 9.7HP and a peak torque of 8.2Nm. The motorcycle features disc brakes at both ends, with a 300mm disc in the front and a 210mm disc at the rear, providing confident braking performance. Similar to the SR 250, the SR 125 offers 160mm of ground clearance and adjustable rear suspension to tackle diverse riding conditions in India. Its fuel tank capacity of 14.5 liters ensures fewer stops for refueling during long rides.
As a part of the passive safety features, both the SR 250 and SR 125 come equipped with hazard lights and an engine cut-off side stand, enhancing overall safety.With an existing network of 55 outlets across India, AARI is actively seeking new dealer partners to expand its reach and establish a robust sales and service setup to cater to its growing customer base.
Adishwar Auto Ride India Pvt. Ltd’s foray into the Neo-Retro motorcycle segment with the Keeway SR 250 and SR 125 demonstrates the company’s commitment to offering a unique blend of nostalgic design, modern features, and competitive pricing. With plans for localization, customization options, a range of accessories, and the introduction of an Annual Maintenance Contract, AARI aims to provide customers with a delightful ownership experience while ensuring their motorcycles are tailored to their individual preferences and requirements.