17th November 2023, Mumbai: In a recent address at the BJP’s Diwali Milan programme in New Delhi, Prime Minister Narendra Modi brought attention to the rising threat of deepfake technology. The Prime Minister highlighted the misuse of artificial intelligence to create deceptive ‘deepfake’ videos, urging the media to play a pivotal role in educating the public about the potential risks associated with this rapidly advancing technology. His statement gains significance in the wake of a viral deepfake video featuring actress Rashmika Mandanna, raising concerns about the malicious use of AI in manipulating visual content.
The Rashmika Mandanna Deepfake Incident
Days prior to Modi’s statement, a ‘deepfake’ video featuring popular actress Rashmika Mandanna circulated widely on social media. The video, suspected to be crafted with the assistance of artificial intelligence, replaced the face of a British-Indian influencer with that of Mandanna. This incident underscores the need for heightened awareness and vigilance against the growing threat of deepfake technology. The Prime minister’s call for media involvement reflects the urgency of addressing this crisis before it becomes more widespread and damaging.
Media’s Role in Deepfake Education
Acknowledging the pivotal role of the media, Modi stressed the importance of educating the public about the potential dangers associated with deepfake videos. As these synthetic media creations become more sophisticated, the ability to discern between reality and manipulation becomes increasingly challenging. Media outlets are encouraged to take an active stance in raising awareness, providing insights, and fostering a collective understanding of the risks posed by deepfake technology. Modi’s call for media responsibility aims to empower the public to critically evaluate the content they encounter online.
Vocal for Local: A Resounding Support
Shifting gears, Prime Minister Modi touched upon the ‘vocal for local’ movement, expressing satisfaction at the overwhelming support it has garnered from the public. The emphasis on promoting locally sourced products has not only gained traction but has become a rallying cry for a self-reliant India. This movement aligns with Modi’s vision of a ‘Viksit Bharat’ or developed India, emphasizing the importance of fostering indigenous industries and reducing dependency on external sources.
India’s Resilience During the Pandemic
Reflecting on India’s resilience during the COVID-19 pandemic, Modi asserted that the nation’s achievements have instilled confidence among the people that progress will not be halted. The ability to navigate challenges posed by the global health crisis showcased India’s strength and determination. Modi’s optimism resonates with the belief that the country is well on its way to overcoming adversities and emerging stronger on the other side.
Chhath Puja: A National Festival
In a moment of cultural significance, Prime Minister Modi celebrated the elevation of Chhath Puja to the status of a ‘rashtriya parva’ or national festival. The recognition of this ancient Hindu festival as a national event reflects the government’s acknowledgment of the diverse cultural fabric that defines India. Modi expressed his joy at this development, underscoring the importance of preserving and celebrating the rich tapestry of traditions that make India unique.
Navigating the Path Forward
Prime Minister Narendra Modi’s address not only highlighted the menace of deepfake technology but also emphasized the role of the media in mitigating its risks. As India forges ahead in its quest for development and resilience, the need to stay vigilant against emerging technological threats becomes increasingly crucial. The call for a ‘Viksit Bharat’ goes hand in hand with the responsibility to navigate the challenges posed by the digital age, ensuring that progress is achieved with awareness, resilience, and a commitment to preserving cultural heritage.
-by Kashvi Gala