Sofy and LFW X FDCI Collaborate to Champion Confidence and Innovation in Period Care

New Delhi [India], October 24: Sofy, an international division of Unicharm Corporation Japan knows happiness and confidence lies in feeling comfortable 'down there',on both regular and period days.

The partnership will raise the discourse around period hygiene and self-expression in support of the brand’s central mission: to inspire its Gen Z audience to “embrace their true and unfiltered selves and pursue their own definition of success.” The Collaboration Is a Successful Harmonization of Sofy’s Tagline – ‘Your Dreams. Your Way’ with the high-octane world of fashion and something that will resonate among the Millennial female consumers, thus: Putting the promise of worry-free periods, front and center on this mass platform, Sofy moves the brand conversation to a higher plane beyond a typ ical productscentric take, creating an essential partner to lives that are modern sculpted around speed, offering some of the best-in-class feminine careproducts in it portfolio ranging from sanitary pads to tampons and pantyliners enabling a no holds barred path to success.

The association, over the five-day soiree at The Grand, New Delhi from October 8th-12th, 2025 is aimed at delivering “Liberated-Candid-Spirited” essence of the brand by offering several exclusive on-ground and digital activations. The new Sofy Nights range of napkins will be the key driver of the partnership. Period management in addition to "Period Chip-Chip" (stickiness/wetness) during night is a really concern, and Sofy Antibacteria Nights aspires to address this by providing hygiene via its special Herbal Shield feature.

The brand will host a "Sofy Befikar Nights" party for the LFW models after the fashion shows. This one of a kind sleepover So-Party will help them relax from their packed schedule and Sofy will ensure they have all the confidence to be runway ready with uninterrupted five star sleep for the next day.

An on-the-ground zone will also offer an immersive experience of laidback snoozing. Named “Sofy Starry Nights,” the zone is a dreamlike environment that will replicate a tranquil bedroom space. The zone will highlight how the range of Sofy Products aid in managing sleep quality during periods, thereby strengthening ‘Sleep Befikar, Stay Hygienic.’

DVC Link: https://www.youtube.com/watch
For more details go to: www. Lakmē India. com