27th June 2023,Mumbai: Xbox, the renowned gaming giant, is once again breaking the barriers of the gaming realm with an extraordinary collaboration tied to the highly anticipated Barbie film. Directed by the talented Greta Gerwig, known for her remarkable work on films like “Lady Bird” and “Little Women,” the upcoming Barbie movie boasts a star-studded cast featuring Margot Robbie and Ryan Gosling, making it one of the most eagerly awaited films of the summer.
This collaboration follows Xbox’s tradition of partnering with various properties and franchises, having previously released limited edition controllers tied to movies like “Space Jam: A New Legacy” and “Sonic the Hedgehog 2.” Now, Xbox is venturing into the world of Barbie, uniting the realms of gaming and fashion in exciting and innovative ways.
This collaboration follows Xbox’s tradition of partnering with various properties and franchises, having previously released limited edition controllers tied to movies like “Space Jam: A New Legacy” and “Sonic the Hedgehog 2.” Now, Xbox is venturing into the world of Barbie, uniting the realms of gaming and fashion in exciting and innovative ways.
The crossover extends Into the popular open-world racing title, Forza Horizon 5, where players will have the opportunity to acquire two Barbie-themed cars. These exclusive vehicles include a hot pink 1956 Chevrolet Corvette EV and Ken’s sleek silver 2022 GMC Hummer EV Pickup. Available for free through Forza Horizon 5’s in-game message center, players can now race in style with these iconic Barbie-inspired rides.
However, the collaboration doesn’t end in the virtual world. Xbox has also joined forces with Barbie to create a captivating lineup of ten Barbie dolls, each adorned with Xbox gear and accessories. As part of an international sweepstakes event, fans will have the chance to win these special edition collectibles and add them to their Barbie collections.
The centerpiece of this collaboration is undeniably the hot pink Barbie controller. Designed exclusively for this crossover, the controller features four interchangeable faceplates, each showcasing a unique design inspired by outfits from the upcoming Barbie film. This significant milestone for Xbox introduces officially released controller faceplates, granting users even more opportunities for personalization.
However, the most visually striking element of the collaboration is the pink Xbox Series S console, seamlessly integrated into a triple-tiered Barbie DreamHouse. This remarkable console sits horizontally within the dollhouse structure, complete with furniture and a small pool at the back. Xbox fans will have the opportunity to win both the controller and console through giveaways on July 10, hosted on Xbox’s Twitter account and Microsoft Rewards.
While this collaboration is undoubtedly an exciting promotional venture tied to the Barbie film, it also introduces a few firsts for Xbox’s special edition hardware. The official release of Xbox controller faceplates opens up new possibilities for personalized designs, eliminating the need to produce entirely new controller models for each collaboration. Moreover, the Barbie Series S console represents the first time Xbox has incorporated an official console into a collectible structure, merging the worlds of gaming and fashion in a unique and captivating way.
With its collaboration with the Barbie film, Xbox once again demonstrates its commitment to expanding beyond the boundaries of gaming. By embracing partnerships with diverse properties and franchises, Xbox continues to captivate audiences and deliver exciting experiences that unite different realms of entertainment. As fans eagerly await the release of the Barbie film, they can immerse themselves in the world of Xbox and Barbie, racing in Barbie-themed cars, collecting special edition dolls, and personalizing their gaming experience like never before.
Article by Kashvi Gala