Apollo Tyres replaces Dream11 as Team India’s new jersey sponsor; ₹579 crore BCCI partnership
Apollo Tyres is formally announced as the new jersey sponsor for the Indian cricket team. The BCCI's agreement with online gaming business Dream11 was terminated. It left the Indian side without a sponsor for the current men's Asia Cup in the United Arab Emirates.
Aadrika Tayal 
New Delhi (India) September 16: The Board of Control for Cricket in India (BCCI) confirms that Apollo Tyres will be the Indian cricket team's new jersey sponsor. The company has secured the rights till 2028. The action comes after Dream11's contract with the BCCI was terminated due to a government restriction on applications related to betting.
BCCI confirms Apollo Tyres as sponsor till March 2028
The two-and-a-half-year deal expires in March 2028. The agreement states that the Apollo Tyres logo will appear on Indian men's and women's team shirts in every format.
The BCCI, “The Board of Control for Cricket in India (BCCI) today announced a landmark partnership with Apollo Tyres, a leader in the global tyre industry, as the new lead sponsor of Team India. This marks Apollo Tyres' first-ever foray into Indian cricket, a strategic move to align with a sport that resonates deeply with the nation" in a formal statement.
Rajeev Shukla is the vice president of the BCCI. He states, "We are delighted to welcome Apollo Tyres as our new lead sponsor. This is a momentous occasion, bringing together two of India's most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success.”
Devajit Saikia is the BCCI secretary. He says, "The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. This is more than a commercial agreement; it's a partnership between two institutions that have earned the trust and respect of millions.”
Apollo to pay ₹4.5 crore per match, more than Dream11
Apollo Tyres will pay the BCCI Rs 4.5 crore per match. It is more as compared to Dream11's previous payment of Rs 4 crore every match. The relationship is expected to become one of the most profitable sponsorship agreements in Indian cricket in recent years. It will give the tire company considerable international exposure. This is due to India's busy international cricket calendar.
According to reports, the three-year contract with Apollo Tyres is for Rs 579 crore. It is more than the Rs 358 crore contract with Dream1. It includes 21 ICC events and 121 bilateral matches.
Dream11 deal ended after online gaming restrictions
The government's 'Promotion and Regulation of Online Gaming Act 2025' prohibition on real-money gaming platforms, including Dream11, left the BCCI without a jersey sponsor.
Promotion and Regulation of Online Gaming Act 2025 says that "no person shall offer any, aid, abet, induce, indulge, engage in offering online money gaming services nor shall involve in any advertisement which directly or indirectly promotes any person to play any online money game.”
