Vishal Singh: Young Entrepreneur Building India’s Future Multi-Brand Marketplace – MFBuddy

Delhi, India – Vishal Singh, a young entrepreneur from Nallasopara, along with his friend Krishna Tripathi, is making waves in the e-commerce world by building MFBuddy, India’s future no.1 multi-brand marketplace. Starting at a young age, the duo turned struggles into a successful business model aimed at serving customers nationwide. Vishal also shares business and marketing insights on his Instagram page Digital Jhonson.

Vishal’s journey began in 11th grade, when he started delivering newspapers to pay for his gym fees because his parents couldn’t support him. “I wanted to earn independently and learn the value of hard work,” he says.

Soon, he explored reselling on Meesho, earning ₹130 per month initially. Observing Instagram sellers, he collaborated with them and gradually shifted to sourcing products directly – shoes and clothes from Surat and Ludhiana, watches from Mumbai – and built a website where dealers could upload products with automatic margin calculation.

In the early days, Vishal personally generated leads via WhatsApp, replying to comments, building trust, and learning Meta Ads. Over two years, he grew 40,000+ contacts, with WhatsApp status views reaching 6,000, which became the backbone of his business.

After setbacks like bans due to replica sales, Vishal restarted with MFBuddy.com_, targeting luxury customers. Today, with 20 wholesalers onboard, his own stock of shoes, and a monthly average sale of ₹4 lakh, Vishal aims to achieve ₹1 crore sales in 52 weeks, offering original products, transparent packing, COD, easy returns, and open delivery verification.

Business Model: MFBuddy is a full-fledged multi-brand marketplace. Wholesalers can send their products to MFBuddy’s warehouse or upload them directly on the platform. They can either pack and ship themselves, or MFBuddy can handle packing, shipping, and pay for shipping costs. This ensures convenience, trust, and scalability for both wholesalers and customers.

Currently, MFBuddy operates from a Delhi office with a 4-member team – Vishal Singh (Founder), Krishna Tripathi (Co-founder), and two staff members. Their vision is to expand city by city, set up outlets, and provide space for wholesalers and retailers, gradually creating India’s largest multi-brand marketplace for men’s fashion.

At a young age, Vishal and Krishna have shown that determination, strategy, and innovation can turn challenges into opportunities, inspiring the next generation of Indian entrepreneurs.

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