A New Era of Wellness: How Nutsby is Transforming India's Health Industry

With an increasing emphasis on fitness, nutrition and, overall well-being, health and wellness have taken precedence in India. Leading this transformation is Nutsby, a brand that is changing the way Indians think of health. More than a wellness company, Nutsby is looking to bring several different things to the industry: authentic, accessible, and innovative.

By 2025, India's wellness market is projected to surpass USD 72 billion, hence, the demand for high-quality, trustworthy products is ever increasing. Modern shoppers look for more than just products; they demand transparency, education and community-driven experiences. According to a survey conducted in 2024, 67% of Indian buyers wanted educational guidance along with their products at the time of purchase. Nutsby is doing well to respond to this demand, making wellness better-natured and more informative, thereby empowering people to make choices on their health and wellness.

The Rise of Wellness & Nutsby’s Role

The health and wellness domain in India is rapidly growing, and the heightened awareness among the consumers and high demand for clean nutrition, quality assured premium dry fruits, herbal supplements, and fitness essentials propel the growth of this sector. Currently, a report by Nielsen stated that there is about a 45% rise in the demand for credible supplements in the last three years, an effort to ensure the efficacy and safety of brands first.

What distinguishes Nutsby is the brand's handpicked, worldwide sourced products which go through painstaking quality scrutiny. Nutsby is combating popular industry-wide issues like fake supplements and misleading health claims. A verifiable process of complete transparency in the sourcing of the products is its best bet for earning consumer trust within a friendly but less-regulated market, all this while keeping higher standards.

Nutsby empowers individuals seeking a healthy lifestyle. Its top initiatives include:
Wellness quizzes: A fun and engaging way to build awareness

Fit points and rewards: Loyalty points which turn healthy choices into fun perks; 

expert wellness content: Nutrition, fitness and mental wellness advice written by the top professionals in health

Smart shopping features: Easy and convenient automatic refill options along with smooth digital access that simply makes wellness rituals easier.

Nutsby's Digital Revolution: Transforming Wellness Shopping in India

Nutsby, perhaps more visible due to a strong omnichannel presence: a combination of both online and offline experiences for wellness products.

Nationwide Reach – With delivery services covering over 19,000 pin codes, quality health products are now available across the country.

Auto-Delivery with Save & Subscribe – Customers can opt for automatic monthly deliveries, making it easier to stay consistent with their wellness goals.

Interactive Shopping Experience –  wellness quizzes and rewards-based engagement ensure a seamless and informative shopping journey.

Loyalty & Referral Programs – Customers earn redeemable points on purchases and can invite friends to unlock additional benefits.

Leading the Wellness Revolution in India, Nutsby has taken its commitment to establishing innovation, transparency, and trust with the consumer; Nutsby is building the future of the wellness industry in India. With wellness becoming a national priority, Nutsby is leading the way, and not just keeping abreast; making the act of living healthier easier and more convenient for all.

For more, visit nutsby.com or download the Nutsby app.