Hrithik Roshan Joins Rakesh Masala as Brand Ambassador

Noida (Uttar Pradesh) [India], November 7: Rakesh Masala, one of the most trusted names in spices and food products, has announced Hrithik Roshan as its official brand ambassador. “Through this historic collaboration, the brand brings to the table five decades of culinary legacy and megastardom charm of one of India’s most endearing names.”

Established in 1975 by S. P. Chaudhary with only two products, Rakesh Masala is today a brand name across more than 80 SKUs ranging from spices and oils to flours to snacks and even kitchens must-haves. It was first in North India to introduce cryogenic grinding technology for spice processing and now has state-of-the-art manufacturing facilities at ten different locations that can process a total of 125 MT/day. At its heart, Rakesh Masala speaks the language of taste, tradition and unmatched quality –values reflect Hrithik’s own trajectory to success through discipline, passion and being real.

On associating for the masalas, Hrithik Roshan revealed, ' It is said 'Spices are soul of Indian Kitchens' and Rakesh Masala has been synonymous to these magic ingredients since ages. I am proud to represent a company that respects the honor of our culinary past and is simultaneously at it every day, showing immense respect for our industry.

Ajhay Kumar, Director, Rakesh Masala added,"Hrithik has this previously-unseen combination of warmth and credibility which resonance with our brand journey. This association of his will reinforce what our brand stands for, ‘Swad jo reh jaye yaad.’ We have millions of satisfied customers over the decades and this partnership is a testament to our trust. We’re very proud to take Rakesh Masala into the next generation age of Indian kitchens along with Hrithik using our cutting-edge cryogenic technology that guarantees purity and freshness in every pack!

” Manjjay Chaudhary, Director, Rakesh Masala said, “We wanted to bring humour to our scripts and shine a light on the more fun side of food. We think it’s meant to be fun and bring smiles to everyone’s faces.

“We are proud to join hands with the king of rap Badshah and unveil not just a new product but also a new culture. We are thrilled to collaborate with Hrithik to help carry forward Rakeshji’s legacy, the legacy of Rakesh Masala.” We are very excited to do that alongside Rakesh Rawal and the existing management team.

Celebrating this partnership, Rakesh Masala has rolled out a new television commercial featuring Hrithik Roshan – a hilarious and heartwarming visual expression of the flavours that bring us together.

Watch the TVC here- https://youtu.be/apc4sEPv4Iw

The partnership has gone live on television, digital and retail with Roshan being the face of its campaigns that focus on brand’s belief in purity, such innovation to simplify cooking and celebrating the joy of everyday cooking.

About Rakesh Masala:

About the Brand: Indias Leading spice brand and offers quality spices and food products; Rakesh Masala & Food Products is synonymous with a wide range of ground, blended and whole Spices along with oils, flours, snacks, and puja essentials. The Lavazza heritage of quality and creativity continues with new interpretations of the classics, to satisfy and tantalize lovers of this irresistible coffee.