New Book Explores the Psychology of Modern Shoppers Now Featured in Global University Libraries
PR Spot 
Behavioral economics meets real-world consumer insights in a compelling new book by Siddharth Jha, a Behavioral Economics researcher and Master of Science in International Business (France). His work, titled "Behavioural Economics and Consumer Behaviour: Understanding the Mind of the Modern Consumer," is now available worldwide on Amazon and Google Play.
This pioneering title delves deep into how and why consumers make decisions in todays hyperconnected, digital-first world. Bridging theory with practice, Mr. Jha unpacks the complex mental processes that drive purchases, preferences, and patterns from impulse buying to financial decision-making and brand loyalty.
The book is already gaining academic and institutional recognition. It has been officially included in the university libraries of several prestigious institutions, including:
- Indian Institute of Management (IIM) Lucknow
- IIM Nagpur
- IIM Kashipur
- University of St. Gallen, Switzerland
- University of Guyana
Discussions are ongoing with other globally reputed universities to add the title to their collections, highlighting the growing relevance of behavioral economics in contemporary academia and business practice.
About the Author:
Siddharth Jha is an international researcher in behavioral economics with academic roots in France and professional experience in logistics, market research, and academic publishing. His research blends economics, psychology, and business strategy to offer actionable insights for marketers, entrepreneurs, and policymakers alike.
Availability:
"Behavioural Economics and Consumer Behaviour: Understanding the Mind of the Modern Consumer" is now available for purchase and download on Amazon and Google Play Books.
Media Contact:
For interviews, media appearances, or review copies, please contact: Email: [email protected]
