Shraddha Kapoor celebrates ‘Me Time’ with a heartwarming chai break in Bisk Farm’s latest campaign
PR Spot 
Shraddha Kapoor is proud to join the brand ambassador team and mark a significant milestone in the brand's evolution. It epitomizes freshness, trust and a contemporary feel. Values which are synonymous with Bisk Farm and Shraddha Kapoor too. Shraddha Kapoor is one of India's most popular and genuine actresses, both popular among generations; her charm, versatility and a remarkable connection between the brand and the consumer that is felt across age groups are epitomized by the character Shraddha Kapoor. Shraddha Kapoor, our brand's ambassador, can both promote something and bring together different aspects of both tradition and modernity in one person--much as Bisk Farm does.
Shraddha Kapoor revels in her “me time” and expresses her best creative self through a spontaneous dance where she throws herself fully into her own frame of reference with no regard to the world; the film has her taking a break from the mundane world in moments like this when her Me Time = Rich Marie Time ritual that consists of a cup of chai and a Rich Marie biscuit is captured. The story is an expression of warmth and fun for the self as it shifts to Rich Marie Time every chai moment as well, which makes the break more profound and joyful.
By using it in a visually stunning, emotional-based way, the film manages to communicate a feeling of belonging in a way that we’ve rarely experienced a woman doing, so that people have a deeper understanding of how each moment really brings someone away from who they are. Bisk Farm Rich Marie is a household name amongst the Marie biscuit lines that have been carefully crafted into a match that also includes India’s most important ritual — chai time. With the transformation of ‘me time’ into ‘chai time’ in a culture in which you could have any given minute; Rich Marie has changed it, making a pause a moment of comfort and daily warmth. About the association, Mr. Vijay Singh, Managing Director at SAJ Food Products (P) Ltd said: “Rich Marie stands for the idea that you need to take yourself time, it is not a luxury in modern life. Whether it’s a homemaker, a professional, or any busy person going through a day, these little me-time rituals are important to take a break and to recharge yourself and give you the opportunity to come back to being your best self. Shraddha Kapoor knows how to embody this authenticity and balance beautifully, making her the perfect avatar for a Rich Marie ‘Me Time’ concept for reality.”
On top of it all, Ms. Shraddha Kapoor said, “For me, me-time has been about the pleasures and moments that I have as my own. Rich Marie makes those silences even more memorable. It’s with chai or simply for a quick breather, where every Rich Marie bite I remind myself not to get lost in the grind but take a breath, rejuvenate and get back in line with whatever I am at my best. It’s my little ritual of comfort and personal refreshment.”
Shraddha Kapoor’s new campaign – based on the simple yet moving message “Me Time = Rich Marie Time” – has been launched on all media including TV, digital and print (and social) to drive home Rich Marie as a reassuring and everyday friend. As Bisk Farm embarks on its next era, this joint venture represents a fresh start – a departure to celebrate its legacy while remaining true to its contemporary DNA.
About Bisk Farm:
Founded in 2000, under SAJ Food Products Pvt. Ltd., Bisk Farm is one of India’s leading biscuit and bakery brands. A 25 year old brand delighting the consumer, the brand remains consistent in quality, innovation and trust. Biscuits, cakes and rusks are among its huge range of products; in accordance with their consumer, their product line is diverse, designed to satisfy the varied taste range and typical indulgence. Bisk Farm Revenue: INR 2000 cr.+ making it 4th largest biscuit player at All India level in FY’25. It is the operator of over 75 brands manufactured across 6 factories, with over 2,500 packs sold per minute and approximately 100 million households across the nation.
